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A mighty Outback breaks ground at Subaru's new USA HQ

Subaru is getting down to business at its new American headquarters. Announced just a year ago, the Japanese automaker just broke ground for construction of the new facility. And though it's moving from its existing location, the company is staying in New Jersey just as it has for nearly half a century now. The new facility is being built in Camden, opposite Campell's headquarters in a development spearheaded by the soup company. As part of the project, Subaru will relocate its current offices from Cherry Hill and Pennsauken to the new Camden headquarters, which will accommodate over 600 employees in one building with 250,000 square feet and another with 83,000 – more than double the size of its current headquarters. The distribution and training center, however, will stay put in Florence, NJ. The $118 million project is earmarked for completion by the end of 2017. The groundbreaking ceremony took place yesterday in front of an array of historic Subaru models. The earth itself was moved by a specially prepared yellow Outback wagon with a plow attached to the front. Subaru's decision to remain in Jersey comes in stark contrast to Mercedes' move out of the state and down south to Georgia. Other automakers with their North American headquarters in New Jersey include Volvo in Rockleigh, Mitsubishi (ironically) in Swedesboro, BMW in Woodcliff Lake, and Jaguar Land Rover in Mahwah. SUBARU OF AMERICA BREAKS GROUND ON NEW HEADQUARTERS IN CAMDEN, NJ Cherry Hill, N.J. - Subaru of America, Inc. today broke ground on its future home in Camden, NJ. The company plans to develop an all-new $118 million corporate headquarters in the city, and in doing so, maintain its corporate headquarters in New Jersey as it has for approaching 50 years. The automaker's new headquarters will be located adjacent to Campbell Soup Company's world headquarters. The Subaru of America campus will be the first new corporate headquarters in Knights Crossing, a master plan urban town center community, being developed by Brandywine Realty Trust. The ground-breaking ceremony featured a display of historic Subaru vehicles from the company's 50 years in the Delaware Valley, as well as a unique earth moving/groundbreaking ceremony conducted by a specially-produced Subaru Outback with an attached plow. Thomas J.

If your TV rats you out, what about your car?

Vizio, the TV manufacturer, recently had to pay a $2.2-million fine to the FTC recently because it was discovered that its sets were collecting data about viewers' watching habits and then using the information for its own benefit. Last year, it was revealed the Samsung smart TVs were busy listening to what was being said, even if the conversations in question had absolutely nothing with switching the channel away from the Matt LeBlanc Top Gear. Nowadays, auto manufacturers seem to be tripping over each other pointing out that they offer Apple CarPlay and Google Android Auto. And more recent phenomenon are announcements—from companies including Ford and Hyundai—that they are offering Amazon Alexa capabilities. You talk. It listens. In late January, General Motors said it is releasing a next-generation infotainment software development kit (NGI SDK) to software developers to write apps for GM cars. The NGI SDK includes native Application Program Interfaces (APIs) that allow access to expected things - like oil life and tire pressure and whether lightbulbs are burned out - but unexpected things, as well. Like the presence of passengers in the vehicle. When your TV set is ratting you out, isn't it likely that your car will? In making the announcement of the NGI SDK, GM pointed out that it has the largest connected fleet on the road, some 12-million vehicles. The company also noted: "From 2015 to 2016, GM has seen data usage by customers increase nearly 200 percent. Mobile app use for GM vehicles also hit an all-time high in 2016, with more than 225 million interactions." Is it not plausible that they know more those interactions than simply the number of them? GM's privacy agreement is like most privacy policies, which boils down to: You use it (the device, software, etc.), you potentially give up a portion of your privacy. While on the subject of apps, coincident with this year's CES, Subaru announced that it has added eight cloud-based apps to the STARLINK multimedia system in the 2017 Impreza. Some are familiar, like Yelp. Some are a bit narrow in focus, like eBird, which was developed by the Cornell Lab of Ornithology for birdwatchers. And one ought to give a bit of pause: RightTrack. According to Subaru, "RightTrack Test Drive from Liberty Mutual Insurance monitors driving habits and provides customers with tips on driving safer to help lower their insurance rates and improve their safe driving skills." Or said more simply: You drive. It watches.

Subaru ending Tribeca production in January?

The writing has been on the wall for some time, but it seems that Subaru is finally pulling the lever on the guillotine to put the midsize Tribeca crossover out of its misery. Jalopnik has what appears to be a communication from Subaru to its dealers announcing that the final Tribeca will roll off the Lafayette, IN assembly line in January, with the last dealer delivery expected to occur the following month.
The last report we heard regarding the Tribeca said that Subaru could be planning a fullsize, three-row crossover, possibly to compete against the Nissan Pathfinder and Ford Explorer. Dropping the Tribeca would leave the automaker without a three-row crossover for the foreseeable future, but according to the memo, Subaru has sold just 78,000 Tribecas since 2005 making it one of the worst-selling vehicles in the US in 2011 and 2012 - for comparison, the automaker has already found 84,372 customers for its new Forester this year (through September) alone.
We have reached out to Subaru for comment on the Tribeca's passing, but have yet to hear back as of this writing. Stay tuned for an update, when and if we get word.