2011 Subaru Outback 2.5i Limited Wagon on 2040-cars

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Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

10 automakers shack up in Detroit hotel to talk Takata airbags

Since Takata has decided not to take the lead concerning potential issues with its airbag inflators, the automakers have. Perhaps that's unsurprising, since it's the automakers, not Takata, that will take a beating on the dealership floor if consumers decide its models are a health hazards. The Detroit News reports that Toyota, Honda, General Motors, Ford, Chrysler, Mazda, BMW, Nissan, Mitsubishi and Subaru met in a hotel conference room near the Detroit Metropolitan Airport last week to sort out a way to understand the technical issues involved. So far, faulty airbag inflators have been ruled the cause of five deaths and 50 injuries around the world, but neither Takata nor investigators understands exactly why the inflators are malfunctioning. The National Highway Traffic Safety Administration recently asked Takata to issue a national recall, Takata declined, citing a minuscule failure rate and the fact that it's still investigating the issue. Toyota and Honda then made an industry-wide appeal for "a coordinated, comprehensive testing program" that would pinpoint the problem inflators and get them replaced, and that's what the Detroit meeting was about. Numerous issues, however, will make this a long row to hoe: simply getting the parts to replace the nearly 20 million inflators in cars recalled around the world so far - even working with other suppliers - will take a years, but more importantly, no one knows if the replacement inflators currently being installed will suffer the same issue. Answers will hopefully come quickly with Takata, the ten automakers and NHTSA all independently investigating the problem.

Subaru ending Tribeca production in January?

The writing has been on the wall for some time, but it seems that Subaru is finally pulling the lever on the guillotine to put the midsize Tribeca crossover out of its misery. Jalopnik has what appears to be a communication from Subaru to its dealers announcing that the final Tribeca will roll off the Lafayette, IN assembly line in January, with the last dealer delivery expected to occur the following month.
The last report we heard regarding the Tribeca said that Subaru could be planning a fullsize, three-row crossover, possibly to compete against the Nissan Pathfinder and Ford Explorer. Dropping the Tribeca would leave the automaker without a three-row crossover for the foreseeable future, but according to the memo, Subaru has sold just 78,000 Tribecas since 2005 making it one of the worst-selling vehicles in the US in 2011 and 2012 - for comparison, the automaker has already found 84,372 customers for its new Forester this year (through September) alone.
We have reached out to Subaru for comment on the Tribeca's passing, but have yet to hear back as of this writing. Stay tuned for an update, when and if we get word.