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Pontiac Aztek enjoys rebirth thanks to Millennials

Apparently, Millennials – those between 18 and 34 – aren't afraid to look different on the road, and they like performance, too. A new study by Edmunds is discovering some surprising vehicle choices by this group. Among them, the long-derided Pontiac Aztek is getting a new day in the sun with 25.5 percent its buyers coming from this generation in the first half of 2015. For comparison, Millennials represent an average of 16.8 percent of used car purchases. The Aztek is slowly shaking its reputation as a styling abomination, which seems tied to its appearance on Breaking Bad. The show premiered in 2008, and the Pontiac has been on this list for four of the past five years, according to Edmunds. It even led the pack in 2010. A recent Retro Review from MotorWeek also showed that the crossover wasn't always so hated. While it's still a shock to see the Aztek on any popularity list, the awkward-looking crossover only ranks sixth among Millennials. The vehicle with the biggest portion of buyers from the generation is the Dodge Magnum with 27.6 percent. According to Edmunds, the bluntly styled wagon is especially popular in Detroit and Chicago. The Chrysler Pacifica comes in a close second at 27.3 percent. When it comes to used cars, value and utility appear to trump just about anything else for many Millennial buyers," Edmunds analyst Jeremy Acevedo said in the report. Young buyers aren't afraid of sporty rides, either. The Subaru WRX has 26.4 percent Millennial buyers to rank third place on the list, and the Volkswagen R32 takes fifth at 25.7 percent. Just a few points lower in seventh place is the Nissan GT-R at 25.4 percent, and the final performance machine in 10th place is the Lexus IS-F with 24.7 percent. Related Video:

Subaru pairs with Liberty Mutual for built-in driving monitor app

A new app for Subaru's Starlink infotainment will give owners easy access to Liberty Mutual's RightTrack usage-based insurance program later in the year, and those that take part will be able to save up to 30 percent off their bill. Users will also get nearly realtime feedback about their driving that could make them safer behind the wheel. "RightTrack is designed to benefit drivers," Jeff Wright, vice president of usage-based insurance at Liberty Mutual, said to Autoblog. The program monitors a participating driver's behavior and looks for factors like hard acceleration or deceleration, the number of miles driven, and a journey's time of day. Users then receive a report after a trip on their smartphone or the infotainment screen about these events behind the wheel. Everyone gets a five-percent discount just for signing up for the usage-based insurance, but after 90 days the safest drivers can get the maximum discount. Liberty Mutual also doesn't increase RightTrack client's insurance rates. "This partnership combines Liberty Mutual's extensive experience and reach in usage-based insurance with Subaru and Clarion's cutting-edge connected car technology to bring RightTrack savings to consumers in new ways," Hamid Mirza, auto product manager at Liberty Mutual Insurance, said in the announcement. A 2015 study indicated that 27 percent of older drivers had privacy concerns about usage-based insurance programs, but younger people had a growing willingness to try them. The industry says that showing clients how they drive can make them safer because folks realize what they're doing wrong. Plus, many people are attracted to the potential monthly savings. The RightTrack app should be available in late spring on any Subaru with the Starlink infotainment system, company spokesman Anthony Landamia told Autoblog. Liberty Mutual plans eventually to update the software to support other helpful features like severe weather alerts, accident scene assistance, and roadside assistance. Liberty Mutual Insurance and Subaru Introduce New Technology to Promote Safe Driving and Savings on Auto Insurance RightTrack® in-vehicle app powered by Clarion Smart Access™ features new innovation in usage-based insurance for SUBARU STARLINK™ Cloud app suite BOSTON – January 4, 2016 – From commuting to work to shuttling the kids, how safe of a driver are you?

Subaru prices limited edition Hyper Blue models

In the market for a new Subaru BRZ or WRX STI but aren't interested in World Rally Blue or any of the other shades on offer? Prefer your car look like a very loud, boxer-powered smurf? Then get in line for one of the limited-edition Hyper Blue models. We've covered these two before, but now, Subaru has released the pricing details on the rare models. All 500, manual-only Hyper Blue BRZs will be sold for $28,845, or just $655 more than the 2016 BRZ Limited 6MT. If you prefer more power and an extra set of doors, the 700 special-edition STI demands $39,790, which is $4,300 more than the base STI, but $1,000 less than the range-topping Limited model. In addition to their paint, the Hyper Blue models add black alloy wheels – 17-inchers for the BRZ and 18-inch BBS-branded hoops for the STI – black badges, and black wing mirrors. In the case of the BRZ, the cabin even gets Hyper Blue accents throughout the cabin, including contrast stitching on the seats, shift boot, and emergency brake handle. Read on for the full press release from Subaru detailing the pricing and equipment options. SUBARU ANNOUNCES PRICING ON LIMITED EDITION 2016 SERIES.HYPERBLUE BRZ AND WRX STI MODELS Production limited to 700 WRX STI & 500 BRZ BRZ receives upgraded SUBARU STARLINK® Multimedia Rear Vision Camera now standard on BRZ Exclusive Hyper Blue exterior paint and interior trims Cherry Hill, N.J. - Subaru of America, Inc. has announced pricing on 2016 Series.HyperBlue limited edition BRZ and WRX STI models. Production is limited to 700 WRX STI and 500 BRZ cars for the United States. Vehicles arrive in retail locations this fall. The $38,995 Series.HyperBlue WRX STI brings exclusive Hyper Blue stitching to the standard Alcantara® seats, leather-wrapped steering wheel, manual transmission shifter boot, and console as well as carpeted floor mats with the traditional Cherry Red STI logo. The Series.HyperBlue WRX STI wears 18-inch BBS® Black Alloy wheels and black exterior badging as well as exterior mirrors. SUBARU STARLINK 7.0" Multimedia Navigation System comes standard on this trim with 9 Harman/Kardon® speakers and 440-watt amplifier. Powered by a 305-horsepower 2.5-liter turbocharged/intercooled BOXER engine, the WRX STI helped to pioneer the sport compact segment with a rally-bred drivetrain and Multi-Mode Driver Controlled Center Differential (DCCD) and Symmetrical All-Wheel Drive.