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2015 Subaru WRX leaks out ahead of debut [w/video]

The car you see above could, possibly, be the 2015 Subaru WRX, a car that isn't supposed to reach the public eye until next week's Los Angeles Auto Show. The leaked image has been circulating around the web, along with a brief teaser video of the new sports sedan (which you can see below).
The image, which AutoWeek reports may be (probably) a render, appeared on the Clubrz Facebook page, a Subaru fan group. It does fit somewhat with the teaser image we showed you yesterday, while featuring certain styling cues from the WRX Concept shown at the last New York Auto Show.
Now, we'd advise you take this with an appropriately sized grain of salt. We won't know for certain what the next WRX looks like until we're parked in an uncomfortable chair at the LA Convention Center. Still, take a look up top and let us know if the new WRX - which, we'll point out, has neither gold wheels, a big wing or World Rally Blue paint - fits with what you wanted to see. We've also got a very short teaser of the car that plays on the teaser image posted yesterday, which you can see by scrolling down.

Factory Five's Subaru WRX-based 818 kit now on sale [w/video]

The Subaru WRX has always needed a dash more style, and the do-it-yourself carmakers at Factory Five are looking to accomplish a lot more than that with their new mid-engine, rear-wheel drive 818. The sports car started with a contest in 2011 to create the shape for the company's next vehicle, while sticking within certain limits. A designer named Nouphone Bansasi had his entry chosen, and first cars were completed last year.
The 818 is named after its target weight of 818 kilograms (1,803 pounds), and it's offered in two forms. The S starts at $9,990 and is meant for street use, with two seats and a basic interior. The R model for $10,990 is more track-focused and features a tiny windshield and full roll cage. The company claims that complete cars can be built for around $15,000, after factoring in the donor Subaru. Performance is very brisk, with acceleration to 60 miles per hour in under four seconds, according to Motor Authority.
The kits are meant to be something that even a relative novice could put together. All the builder needs to provide is a 2002-2007 Impreza or WRX. The car donates its turbocharged boxer four-cylinder engine, transmission, axles, brakes, steering and other major components. Factory Five supplies the spaceframe, body, suspension, lights, windshield and some interior trim. It doesn't even need paint, thanks to its gel-coated fiberglass body panels. The company also offers a laundry list of options, including carbon fiber aero components, upgraded suspension parts, improved brakes and more. Kits can be ordered in either left- or right-hand drive.

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.