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Auto blog

2015 Subaru Outback

Realistically, many enthusiasts give horrible, horrible car buying advice. They will recommend something bizarre, inappropriately high performance, compromised or utterly impractical for a given consumer's needs, and they'll almost never recommend something that makes sense. And then they'll come up with 3.7 million reasons why the leading vehicle someone is thinking about is a bad choice.
Or maybe that's just what I do.
Regardless, if you poke, prod, bother or just get us drunk enough, eventually you'll begin getting honest feedback. And more than likely, we'll tell you, in hushed tones, about the many virtues of very, very boring cars. We'll talk about why the Toyota Camry is actually a pretty decent purchase or we'll explain how spacious and feature laden the Nissan Versa is.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Here's the story with the Chicken Tax

Quiz America's auto enthusiasts about the vehicles they most want to see in the US market, and for every one that doesn't respond with a French hot hatchback or some diesel-powered offering, there'd be at least three that ask for some small, imported pickup truck. That won't happen, though, and we have the Chicken Tax to thank. This damnable bit of legislation affixes a 25-percent tariff to any light truck not built in the United States. That's why Honda, Toyota and Nissan build all their trucks in the United States, and it's also why pickups like the foreign-built Volkswagen Amarok, shown above, or the long-rumored Mahindra pickup aren't offered here. Wired has the story on the roots of the Chicken Tax, including how one Japanese manufacturer got around it and even delivered a vehicle to one of our country's presidents. Head over and check it out.