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2015 Subaru Outback

"We like producing cars that are different." That's the company line trumpeted by several Subaru executives during the launch of the 2015 Outback - one of Fuji Heavy's most successful vehicles to date. Managing Editor Jeremy Korzeniewski accurately noted that while Subaru has never really found salvation with its mainstream sedans, it's the higher-riding, butcher offerings like the Outback and the Impreza-based XV Crosstrek that have been sales stars for the Japanese company. In 2013, for example, Subaru sold nearly three Outbacks for every Legacy it moved. And in 2014, the XV is on pace to outsell the Impreza upon which its based.
But Subarus have always been different, catering to unique customers that desire something a bit more special than your run-of-the-mill sedan or crossover. It's clearly worked, with Subaru having posted 30 months of year-over-year sales increases as of this writing. And even as the automaker's portfolio goes more mainstream, smoothing out its serially awkward styling and gunning for a larger market share here in the United States, that intrinsic Subaru differentiation is still baked in to each and every product.
It's that new Outback we're here to talk about today, a vehicle that's been comprehensively redesigned for the 2015 model year while not shaking up the formula that's made it successful since its inception in the mid-1990s, back when it (arguably) launched what we now know as the crossover utility vehicle segment. It's still plenty different - and plenty good, too.

2015 Subaru Legacy spills out ahead of Chicago

Subaru has been one of the industry's hottest automakers, recording record sales month after month. Those handsome figures have come largely on the backs of its crossover lineup, however - models like Forester, Outback and XV Crosstrek have been carrying all the water. The Japanese marque has seen less noteworthy performance out of its midsize sedan, the Legacy, but a new one is slated to be revealed later this week at the Chicago Auto Show, and it hopes to improve the company's family sedan fortunes.
Leaked here in these first photos, the 2015 Legacy picks up some cues from the brash Legacy Concept revealed at the 2013 Los Angeles Auto Show, but it loses some impact and gains a pair of rear doors versus the showcar. There's little new visual ground broken, but the overall look is more harmonious than its balloon-fendered predecessor. As is often the case, it has features that make us think of other cars, but overall, it looks to be a handsome (if conservative) design. We particularly like the sleeker roofline and the bold front grille treatment - the latter will likely serve well as the face of the next Outback.
Subaru has traditionally offered function-over-form interiors, and while the new dashboard remains visually staid, it looks to have picked up a number of nice new features, including improved HVAC controls, a new steering wheel and freshened touchscreen navigation system.

Subaru is America's third most off-roaded brand

When you think of iconic off-road brands, where does Subaru fall on your radar? Somewhere in the middle? Perhaps near the bottom? Don't worry, you're not alone. Until recently spending some time in Bend, OR, where we drove the all-new 2015 Subaru Outback, we never really pegged the Japanese automaker to be a highly lauded brand among off-road enthusiasts, despite many of the company's products actually being quite capable when the going gets rough.
But the data says we're wrong. According to a 2013 J.D. Power study, Subaru vehicles have some of the highest use off road compared to other brands - of course "off road" here just means anything not on a paved road, so even gravel trails and tame two-tracks count in these statistics. Nearly 29.5 percent of its cars are used on trails and dirt roads, with only the Ram and Jeep brands besting that statistic, at 30.2 and 31.0 percent, respectively. Said another way, Subaru sold 424,683 vehicles in the US in 2013, meaning that some 125,281 saw off-road use. Mainstream brands like GMC, Ford and Chevrolet all trail Subaru, and even Land Rover comes in at less than 20 percent.
Some 34.7 percent of Outbacks are taken off paved roads, according to J.D. Power data.