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Subaru reveals WRX STI racecar for 24 Hours of N"urburgring [w/video]

Subaru has announced that it will be running a race-spec version of the upcoming WRX STI in the 24-hour race at the Nürburgring in June. The 2014 race will mark the seventh year in a row that Subaru has campaigned a car at the day-long Ring race, but this will be the first race outing for the new WRX STI, which isn't set to debut until next week at the Detroit Auto Show.
Subaru will be in the SP3T class, for turbocharged engines displacing 1.75 to 2.0 liters, and is targeting its third class win, after finishing second last year. To do that, it'll be going toe-to-toe with racing versions of cars from Audi, Volkswagen and Seat.
The team will be led by Hideharu Tatsumi, who was responsible for last year's team. Drivers will include Toshihiro Yoshida and Kouta Sasaki, while another pair of European drivers will be announced at a later date.

Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Subaru will reveal the Ascent 3-row crossover at the L.A. Auto Show

After about a year of concepts and spy photos, we finally know when we'll see the Subaru Ascent, the company's upcoming three-row crossover. Subaru announced on Twitter that the Ascent will make its debut on November 28 at this year's L.A. Auto Show. The announcement came with a teaser image, shown above, revealing the badge, rear taillight, and part of the bumper. We can tell that the Ascent will have a pretty upright hatch, and the rear bumper looks suitably "tough" with a brushed aluminum sill and black plastic cladding. View 17 Photos But really, we know quite a bit about what the crossover will look like, since we've seen two concepts, the Viziv-7 and Ascent Concept. Each was a progressively more conservative imagining of what the production model would be like. The basics involved a generally boxy shape with chiseled, exaggerated fenders, much like every other production Subaru. The Ascent Concept also previewed a possible powertrain for the vehicle, a turbocharged 2.4-liter flat-4. View 9 Photos We've also had a good look at the production version in some recent spy shots showing a nearly production-ready Ascent wrapped in just vinyl camouflage. Some of the more extreme lines have been further toned down compared with the concepts. But the theme of it being a bigger, boxier Subaru stuck around. In fact, it looks very much like a puffed up Outback, with which the Ascent will share a factory in Lafayette, Ind. Related Video: