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Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options
Sat, Nov 7 2015It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier
This WRX STI S209 is the rarest (and most expensive) Subaru ever | Behind the Wheel S01 // E08
Mon, Dec 23 2019Behind the Wheel is a video series that shows you a bit of what it’s like to work at Autoblog. The Editors and Video Producers will show you the cars we have in our fleet, and youÂ’ll get a behind the scenes look at some of the personalities that help make the site run. Episode 8 features Senior Producer Christopher McGraw and two Subarus. First, he shows off the best way to sleep in the new Outback XT, whether your camping budget is a hefty $300 or only $10. Then he hops in the most expensive and rarest Subaru ever sold Stateside, the WRX STI S209. Is it worth its $64,000 price tag? Do you camp out of your car? WhatÂ’s your go to setup? Would you ever pay $64,000 for a Subaru? WeÂ’d love to hear from you, so please comment below! Click here for AutoblogÂ’s Camping Gear Guide.  Gear we used to make this video: Panasonic GH5s Panasonic Lumix 12-35mm F2.8 Rode VidMic Pro Tiffen 58mm Variable ND Filter GoPro Hero 7 Black Adobe Premiere  Camping Gear: Exped MegaMat Duo Therm-a-Rest Z Lite Autoblog is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. These deals are available through our affiliate partnership with Amazon.com. Deals are subject to Amazon's schedule and availability.
Subaru BRZ has higher manual take-rate than 86, and other Subaru manual facts
Wed, May 22 2019Automakers are continuing to give us a peek at the popularity, or lack thereof, of the manual transmission. Our latest information comes from Subaru, which kindly shared its manual transmission take-rate numbers for 2018. One of the most interesting tidbits was that 78% of Subaru BRZs sold had a manual. What makes that so curious is its stark contrast to its twin, the Toyota 86, where only 33% of those sold in 2018 had a manual. On top of that, the BRZ has a stronger manual take-rate than the enthusiast darling Mazda Miata; the soft top had 76% of buyers going for a stick, and the RF had 52%. If we had to speculate, it seems the Subaru BRZ is attracting the hardcore sports car fans. Although the BRZ manual sales are strong, it isn't the model that sells the most. The Subaru WRX tops it with 90% of buyers picking the manual over the CVT option. We of course suspect that plenty of regular WRX buyers are opting for the manual, though the number is likely partly boosted by the fact the STI version is only available with a manual. Things aren't quite as rosy with Subaru's more mainstream offerings, but that's to be expected. The Impreza follows the BRZ with 8% of Imprezas selling with a manual. The Crosstrek comes in second-to-last at 6%, and the Forester comes in last at 3%. And the Forester has now dropped the manual transmission. One final interesting note to Subaru's manual take rate. Subaru told us it sold over 47,000 manual-equipped cars. That's roughly 2,000 more than Honda sold in the same year. And with Subaru's total sales numbers being less than Honda, that means the percentage of total sales that were manual is larger at 7% versus 2.6% for Honda.















