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Best. Year. Ever. Subaru breaks yearly and monthly sales records in 2017

After a generally good sales year for most car manufacturers, one company had a spectacular year: Subaru. The company reported with its end-of-year sales that 2017 was it's best sales year of all time. The total was 647,956 vehicles sold over the 12 months. Not only that, but December was also the best month of sales the company has ever seen with 63,342 cars sold. That's nearly 10 percent of the annual sales in one month. As far as individual models go, the Impreza and Crosstrek each had their best month in December and 2017 was each model's best year. The Impreza's year was especially impressive with sales jumping more than 55 percent compared with 2016. It was also the best year for Outback. Subaru credits some of its strong December to its "Share the Love" promotion that donated $250 of each new car purchase to one of a selection of charities. But a big part of Subaru's sales success has to be due to the fact that most of its products are in the hottest car market around: crossovers. The fact that its products are highly competitive against other similar vehicles certainly helps too. This is partly evident by the fact that year-to-year, every crossover model with the exception of the aging Forester saw a sales increase. Meanwhile, every traditional car (Legacy, WRX/STI and BRZ) with the exception of the redesigned Impreza had lower sales for the year. So if you ever wonder why companies aren't racing to release new sedans and coupes, this is why. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Subaru will show a WRX STI Type RA, possibly with a BRZ STI, on June 8

Subaru just released another teaser photo today of a World Rally Blue STI model, and they also provided us with some information about what the car is. Apparently it is a new WRX STI Type RA, a name that Subaru fans will recognize as an indication of an ultra-hardcore version of the all-wheel-drive legend. As you can see from the teaser photo, this Type RA will have a carbon fiber roof without a sunroof. This WRX STI has more than that, though. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. According to Subaru, the rear wing will also be carbon fiber, and the car will have gold-colored forged BBS wheels measuring 19 inches in diameter. Inside, occupants will find Recaro seats. Mechanically, the suspension has been updated and now features Bilstein shock absorbers. The engine and transmission also see updates, but Subaru wouldn't give specifics at this time. Expect all the details to be revealed on June 8, the date Subaru has been teasing on Twitter. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Now with this new teaser image and confirmation of a Type RA, one might think that the previous teaser of a winged blue Subaru was of this special WRX STI. However, we're not so sure. We've been studying the trunk lid of the car in the Twitter teaser alongside those of production BRZs and WRXs. If you look closely, there's a long arching crease in the trunk lid of the teaser car and a production BRZ, but it doesn't appear on the WRX. The WRX has a very flat trunk lid. As such, we believe the teaser image is still of a BRZ STI, and we suspect Subaru may reveal both it and the WRX STI Type RA on June 8. Related Video: Image Credit: Subaru Subaru Coupe Performance Sedan subaru brz sti