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Subaru boosting US capacity thanks to strong sales

It is very, very good to be Subaru right now. The company is rolling, with its global operating profits increasing 21 percent last quarter. While part of that is due to favorable currency conditions, the simple fact is that Subaru is selling a hell of a lot of cars, particularly in North America. The company's North American branch is expected to hit its sales goal of 600,000 units per year five years ahead of schedule, after moving 570,000 units in the recently completed fiscal year (remember, the Japanese fiscal year runs from April 1 to March 31). Last quarter alone, Subaru NA saw a 12 percent increase in sales, significantly more than either the company's home market or the increasingly vital Chinese market, where sales declined by one and 14 percent, respectively. With such promising results, it's no surprise that Fuji Heavy Industries President Yasuyuki Yoshinaga announced plans to bump up production at the company's Indiana factory. Yoshinaga-san is pushing for annual capacity of 394,000 units by the end of calendar year 2016, Automotive News reports, adding that inventory levels in the US are too low. "If only we had more cars, we could be selling more," Yoshinaga told AN during a news conference. FHI's previous plans for the factory were much less aggressive. Originally, production would be expanded to 328,000 units by 2017, AN reports, with an eye towards a full 400,000 units per year by 2021. With 394,000 rolling out of the Lafayette, IN factory by next year, though, it's clear how keen Subaru is to take advantage of such strong demand. News Source: Automotive News - sub. req.Image Credit: Dave Umberger / Associated Press Earnings/Financials Subaru sales fuji heavy industries

Racey Subaru BRZ spied on New York Auto Show floor [UPDATE]

UPDATE: Subaru had the same BRZ out on the show stand this morning, so we added a full gallery. Turns out the car is called Subaru STI Performance Concept... full info available later this afternoon. Subaru is doing something very interesting with the BRZ at the New York Auto Show. Unfortunately, actual details about it are nonexistent at this point, but a user with the screenname The359 posted these two photos from the floor of the event on the FT86 Club forums, by way of an Instagram page. This BRZ appears to get a pretty thorough makeover with big, L-shaped LED running lights on the edges of the more aggressive front air dam, widened fenders and a rather nicely integrated hood bulge, which suggests the possibility of a more powerful engine underneath. The profile photo provides an even better look at the body kit, and it's practically impossible to miss the massive wing at the back that should keep the coupe sticking to the ground. In all, it bears a striking resemblance to the Subaru BRZ Concept STI that was shown at Los Angeles way back in 2011. It's not currently clear whether this is just a high performance concept to tease us, or the more powerful BRZ that many people are looking for. Regardless, the car definitely piques our interest. Related Video:

2018 Subaru WRX Drivers' Notes | Turbo traditionalist

Editor-in-Chief Greg Migliore: The Subaru Impreza WRX is one of my favorite enthusiast sedans. It's invigorating, just a bit raw and makes you want to drive it more and more. Our tester has subtle blue paint and aggressive black wheels, which strike the right tone. It's sporty without being stupid. Inside is black leather, red stitching, and plastics that are decent, or at least non-offensive. Good looking car, overall. I was excited for my one-night stint in the WRX. I blitzed home, dashing in and out of traffic in the lower gears. This thing is like a hovercraft, and with the windows down and the engine growling and buzzing, I made record time. The steering is tight, the clutch engagement is heavy, and the brakes have just the right amount of pedal depth. I felt focused and in control. I've always felt the WRX is the right Impreza for me. The STI is awesome, but unusable for many everyday driving experiences. I could live with the WRX longterm, and love it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Associate Editor Joel Stocksdale: If you've ever lamented that turbo cars don't feel like turbo cars anymore, you should check out a WRX. Its 2.0-liter turbocharged flat-four definitely takes a page from the peaky boosted beasts of the past. Driven at low rpms and gently enough that boost still builds, the turbo is laggy and takes a while to hit peak boost. This means that in mild driving, you'll be just shy of the speed limit when the turbo whacks you in the back, and you'll have to jump back off the accelerator just a moment later. But the rush of the turbo kicking in is still pretty entertaining, and a unique feeling that has been engineered out of a lot of other turbo cars. If you drive the WRX hard, though, the turbo engine becomes much easier to work with. The lag disappears, and the turbo spools right up. But you do have to be running the boxer right up close to redline to keep it responsive. These characteristics aren't something I personally enjoy. But the way the rest of the WRX drives is spot on for me. The steering is weighted nicely, and the car is very responsive. It also feels quite neutral, much more so than even good front-drive and front-biased all-wheel-drive cars. There's a bit of lean, but the chassis is always composed and communicative. And the benefit of the slightly roll-y suspension is that the WRX has impressive ride quality.