2008 Subaru Legacy 2.5 Gt Limited Awd Turbo 5 Speed Manual on 2040-cars

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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Subaru teasing new WRX S4 model ahead of Japanese debut

The Subaru WRX range is growing just a little bit larger, at least in Japan, with the automaker's teasing announcement of a new version called the S4. Unfortunately, the company is keeping details about its latest all-wheel drive sport sedan a closely guarded secret for the moment.
From what we can glean, it appears that the S4 might be a more luxurious take on the WRX. According to the release, the name stands for the four qualities that Subaru wants the sedan to have: "'Sports performance', 'Safety performance', 'Smart driving' and 'Sophisticated feel.'" As part of this focus, the car comes with the company's EyeSight camera system. Thankfully, we don't have too long to wait to find out what all of the buzz words actually mean because Subaru is unveiling the S4 on August 25 in Japan.
The automaker also launched a teaser website for the S4 that you can cheek out, here, but at the moment it doesn't provide any more details about the new sport sedan. The site just has countdown until the August reveal. There's also no indication yet whether this potentially more premium WRX could make it US shores. Scroll down to read the Subaru's rather concise teaser for the upcoming S4.

Subaru STI Performance Concept previews a bright BRZ future [w/video]

Subaru unveiled its STI Performance Concept car today at the New York Auto Show, a BRZ-based corner carver that says as much about the future of STI in America as it does about the future of the BRZ. And while this marks the world's first official look at the STI concept, Subaru gave me a preview of the car, and a long description of its significance, on a trip to Japan last month. The Performance Concept sends a tangible message about the motorsports heritage and engineering capability of Subaru Tecnica International. STI started life as the motorsports arm of Subaru parent Fuji Heavy Industries. Appropriately, the concept car uses a racing powerplant. Under the hood is the same turbocharged, 2.0-liter boxer-four that powers the BRZ GT300 from Japan's Super GT series, estimated at around 300 horsepower and 330 pound-feet of torque. But the STI concept is more like the ultimate road version of the BRZ instead of a recapitulation of an existing racecar. Chassis, suspension and braking components can all be found on the Japanese Domestic Market's road-going BRZ tS, for instance. Subaru invited me to drive the tS on that same trip, so stay tuned for a report on that experience later this week. It will pain Subaru fans to hear that this concept is not a defacto preview of a forthcoming turbocharged BRZ STI, at least not in the immediate future. STI has been charged with expanding its presence and reach in the North American market, but the process is going to roll out slowly without jumping straight to a fully realized production vehicle. Stage one of the STI expansion will be a consolidation of parts and aftermarket support in the US. Subaru has offered a pastiche of performance products through its dealerships up to today, including the US-only Subaru Performance Tuning (SPT) parts. In the near term, the company will phase out SPT in favor of STI parts and accessories, meaning you'll be able to purchase a lot of the stuff that the Japanese market has today. And we're talking about parts that actually impact performance, not just STI-badged shift-lever knobs or gas caps. The STI Performance Concept does show that Subaru sees a future for its rear-drive coupe in the American market, and that it wants to cater to enthusiasts. Stage two, which will happen in roughly the next year and a half, is to bring an STI-tuned version of the BRZ to the US, not unlike the JDM BRZ tS.