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2015 Subaru Legacy

Subaru has a problem on its six-starred hands, but you wouldn't know it at first glance. Sales are up; in fact, the Japanese automaker has recorded 28-straight months of increased sales in the United States, leading to the best first-quarter Subaru has ever recorded, and 2014 will almost assuredly be the seventh straight year it has posted improvements. So, what's wrong? The answer is simple, though clearly complicated to resolve. Sedans - specifically, midsize examples - have proven a tough nut for Subaru to crack.
The vast majority of those impressive sales statistics have come from just a few models, namely the Forester, Outback and XV Crosstrek. The Impreza continues to sell at a respectable pace, but it's telling that the XV, after just three years on the market, is already Subaru's third-best-selling nameplate, outpacing the aforementioned Impreza (on which it's based), its high-performance WRX sibling and the Legacy, which is now entering its sixth generation, having been first introduced way back in 1989. It's that last model we're examining today.
Despite the fact that the Legacy plays in a hotly contested market segment that includes such stalwart sales champions as the Toyota Camry, Honda Accord, Ford Fusion and Nissan Altima, Subaru's competitor registers as a barely visible blip on the radars of new-car buyers. Graphically illustrated another way, Toyota sells 17 Camry sedans for every new Legacy that Subaru moves.

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

2015 Subaru Legacy prototype caught testing in Michigan

The current Subaru Legacy is only three years old, but compared to rival midsize sedans like the Mazda6 and Ford Fusion, which have recently received thorough redesigns, it might as well be a million. In other words, a reworking is in order. Caught in these spy shots, the 2015 Subaru Legacy appears to be about the same size as the current model, but it appears that Subaru is looking to push the sedan a little more upmarket in terms of styling and luxury.
Despite the heavy camouflage, some elements of the new Legacy's design are still visible. The new headlights still have a scalloped shape but are much narrower, and we can also see the deep body creases that run the full length of the sedan. At the rear of the new Legacy, the taillights should get some added depth with a C-shaped brake light design similar to what we saw on the WRX Concept earlier in the year.
Showing that Subaru is aiming a little bit higher for this Legacy, this car is being benchmarked against all-wheel-drive luxury vehicles like the current Infiniti G37 and the Audi Allroad - the latter is likely for comparison with the Legacy's wagon version, the Outback. Following the XV Crosstrek Hybrid, we expect the 2015 Legacy to be the next Subaru product to get a gasoline-electric hybrid powertrain, which we hear will be paired with a turbocharged four-cylinder engine, a CVT and, of course, all-wheel drive.