2003 Subaru Legacy L on 2040-cars

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Subaru Levorg: Forbidden fruit

For Subaristas, the Levorg needs no introduction. Fans of the marque have been begging Subaru of America (SOA) to bring it over here from the moment it was first introduced. First introduced in Japan a year or so ago, and now making its way across the globe, it is one delicious wagon that SOA refuses to let Americans taste. Why? Wagons don't sell in America, so they say (some Euro-brands might disagree with that). Plus they seem to think they have the wagon market pretty well covered with the Outback, Forester, and to a lesser degree, the Crosstrek. First a bit of history Unlike here in America, at least in recent years, a Legacy wagon continued to exist in other markets. At some point Subaru decided to also delete it from their global portfolio, and to replace it with the smaller, sportier and well-equipped Levorg. The thinking was that the Levorg would be more distinct from the Outback than a Legacy wagon, and would be less likely to step on the Outback's toes in terms of searching for customers; makes sense. Another point needs to be made: Subaru is selling at record levels. They just can't make them fast enough as they are constrained by lack of production capacity. That will improve soon as the next-gen Impreza will be built in their Indiana plant this fall once the Toyota Camry production moves out. So, at the moment, they don't need the Levorg to improve sales. Down the road that may be a different situation, but for now adding another model line would be tough and of little benefit. Why America needs the Levorg When Subaru introduced the current generation WRX they deleted the hatchback — which accounted for 50 percent of WRX sales. Needless to say WRX 5-door owners were outraged — and continue to be so. The Levorg wagon could be the perfect answer for these folks, as shares many parts with the WRX. In Japan it's available with a new 1.6L direct-injection turbo as well as the same 2.0L direct-injection turbo found in the WRX. Other markets, to date, only get the 1.6L engine. All Levorgs have CVTs, with the 2.0 versions getting the high-torque CVT found in the WRX CVT. The chassis setup, while a tad softer, is very close to that of the WRX. So it is definitely a car that's cut out for canyon-carving. It's also more upscale than the WRX, with an interior more akin to luxurious trim levels of the Legacy and Outback. In its defense Subaru has claimed that the budget did not allow for developing both the Levorg and a 5-door WRX.

Subaru puts China production on hold amidst slowing growth

Subaru's 2015 sales and production forecast estimates the Japanese brand to sell about 60,000 vehicles in China this year, a 10 percent rise. However, a recent decision not to build a factory there might make future growth more difficult. Given the changing state of the market, the automaker doesn't seem concerned by the potentially lost sales. According to Bloomberg, even if the Chinese government gave permission for Subaru to build its planned joint venture factory with Chery, the Japanese brand would not take advantage of it. "Since the profits are split with your partner, you would have to double the sales to maintain the profits you earn by exporting from Japan," said Akira Mabuchi, the company's executive in charge of China, according to Bloomberg. Subaru is in the odd position of being the only major Japanese automaker without a joint venture partner to build cars in China, but the massive year-over-year growth there seems to be slowing. Auto sales in China were up 6.9 percent in 2014, according to Bloomberg, compared to 14 percent in 2013. Also, Chinese consumers have been famously averse to buying Japanese vehicles with only half of the consumers there even willing to purchase one. Instead, the company is focusing on the US market, according to Bloomberg. The decision makes sense. While Subie's sales in China shrunk 2 percent in 2014 to about 55,000 vehicles, the company grew 21 percent in the US to 514,000 units. The automaker already has plans to add capacity to its factory in Indiana. News Source: BloombergImage Credit: Jae C. Hong / AP Photo Plants/Manufacturing Subaru

Impreza 5-door concept headlines Subaru's Tokyo lineup

Subaru is planning a whole raft of new debuts for the upcoming Tokyo Motor Show. One of them we've already seen in the updated Forester crossover. But that's just the tip of the proverbial iceberg when it comes to Fuji Heavy Industries' plans for the Japanese expo. Leading the lineup will be two brand-new concepts. Subaru will be showcasing a conceptual preview of the next-generation Impreza. The five-door hatchback is so far only being shown in sleek and shapely design renderings, so we'll have to wait as the show approaches to see more. But from what little we can see so far, the hatchback looks promising. Along with the Impreza is the hybrid Viziv Future concept, which builds on previous Viziv design studies in a crossover form that just might preview the upcoming replacement for the Tribeca. The sporty crossover concept is rendered in a muscular-looking take on typical Subaru style, in white with metallic and orange accents inside and out. A full glass sunroof lets the light into the thoroughly modern cockpit, with a large dashboard monitor and four individual bucket seats accessed by conventional front doors and what look like van-like, pillar-less sliding rear door like you might see on a Ford B-Max. The concept is fitted with a bike rack, automated driving is provided by the next-generation EyeSight system, and motivation comes from a turbocharged hybrid setup. This being a Subaru, it naturally features all-wheel traction, but it's provided through the road thanks to the electric motor on the rear axle. Other features of the Subaru pavilion in Tokyo include a luxed-up version of the WRX S4 dubbed SporVita, with an Italian leather interior. Other interior trim, 18-inch wheels, and a raft of otherwise optional equipment comes part of the package which will also bee seen on the Legacy. There'll be a few more new debuts – including new versions of the XV, Levorg, and WRX STI S207 – to be revealed later this month, along with the BRZ GT300 that Subaru fields in the Super GT series. Related Video: Subaru Exhibition Outline of the 44th Tokyo Motor Show 2015 October 7, 2015 Tokyo, October 7, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, will unveil two new concept cars at the 44th Tokyo Motor Show 2015 (Press Days: October 28 and 29; General Public: October 30 to November 8).