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Subaru confirms it's found a new HQ location in Camden, NJ

Subaru is packing up shop and making a big move, announcing that it will be relocating its Cherry Hill, NJ headquarters. Is the company pulling a Toyota and moving across the country, or perhaps following the example set by Cadillac and relocating to a major metropolis? Nope. The all-wheel-drive aficionados are going just four miles down the road, to Camden, NJ. We suppose that is one way to celebrate all of the company's sales successes. The move hasn't been confirmed through the New Jersey government just yet – it needs to be approved by the New Jersey Economic Development Authority – but if it gets the green light, it will see the company relocate to a new, 250,000-square-foot facility that's twice the size of its current headquarters. The land the company will be developing on is currently owned by Campbell Soup Company. Provided the NJEDA approves the plan, Subaru will work things out with its developers, and is hoping to be up and running at the new facility by 2016 or early 2017. Take a look below for the company's announcement. December 5, 2014 SUBARU OF AMERICA CONFIRMS APPLICATION FOR NEW HQ LOCATION IN CAMDEN, N.J. Cherry Hill, N.J. - Subaru of America, Inc. has confirmed that it has identified the preferred location of its new corporate headquarters as an all-new development in Camden, N.J. The new site is approximately four miles from the company's current location in Cherry Hill, N.J. The confirmation comes as Subaru celebrates six successive annual sales records and the new building is planned to bring on to one campus various functions of the company including Sales, Marketing, Service and Administration that are presently housed across three separate sites in southern New Jersey. The new site is adjacent to the Campbell Gateway District and is currently owned by Campbell Soup Company. Subaru of America will house more than 500 employees and contractors in the new facility that at 250,000 square feet will be double the size of the current HQ building. Subaru of America's application is now subject to New Jersey Economic Development Authority (EDA) approval, followed by negotiations with the developer Brandywine Realty Trust and then a concluding internal cost approval process. Final decision is expected by April 2015 and subject to this approval, Subaru plans to complete the project by fourth quarter, 2016 or early 2017.

The art of WRX-ing in the rain

There it is again, the quiver of the STi's blue rear spoiler. I noticed it yesterday on the Autobahn north of Frankfurt. Although the speed limit was 120 kilometers per hour, I was cruising in sixth gear around 200 kph when the STi's signature rear appendage began to dance in my rear view mirror. Now I'm redlining fifth gear on the front straight of the legendary Nurburgring's north loop and it's back. Only this time the quivering blade is in a deluge of water coming off the Subaru's 18-inch Dunlops. It's a rooster tail worthy of Miss Budweiser and it's a constant and sobering reminder that I'm lapping the 13-mile long Nordschleife in a freezing and unrelenting rain. I'm driving a 2017 German-spec Subaru WRX STi, not the updated 2018 version that'll get revised front end styling, tweaked suspension tuning, larger Brembo brakes and 19-inch wheels and tires. At 240 kph, close to the 2.5-liter boxer four's 6,700 rpm redline, I shift up to sixth gear and change lanes to avoid the standing water on the left side of the track. It's my third lap. I'm getting over-confident. The all-wheel drive WRX STI is dealing well with the tricky conditions and the Ringmeisters of the past that tamed this track since it was first built in 1929 - Ascari, Fangio, Clark, Caracciola, Nuvolari, Rosemeyer, Chiron, and Ickx - are talking to me inside my head. And they're egging me on. Pushing me to go faster. I'm sticking to wet line and staying off the tall curbing that marks most apexes. Bounce the Subi off a curb and I'm sure to star in the next Nurburgring crash video to hit YouTube. I'm also desperately trying to stay off of the new pavement, which dots the circuit and has a coefficient of friction in the wet similar to snot. Then I make a huge mistake on the entrance to Bergwerk, a tight right hand corner that comes up quickly after a long, fast section and the left hand kink that Nicki Lauda got so wrong in the 1976 Grand Prix. The Nordschleife has 160 corners. Most are blind. Many are off camber. All are lined with walls and Armco barriers. Even the straights are kinked and crowned. And there are two very fast downhill compressions and three jumps that max out a car's suspension travel. There's no runoff room. No margin for error. And remembering the course in this weather in just a few laps is impossible, I don't care how much Gran Turismo you've played.

2014 Subaru WRX and STI pricing announced

As the sun prepares to set on the third-generation Subaru WRX, Subaru has released the pricing for the 2014 WRX and WRX STI. With redesigned versions of both cars due out next year, prices for the current car have risen by just $200 across the entire 2014 lineup resulting in new starting MSRPs of $25,995 for the WRX and $34,495 for the more powerful WRX STI (*not including destination).
The destination charge has also crept up for the 2014 WRX and WRX STI models climbing slightly from $770 to $795. A final pricing adjustment for this bodystyle's send-off year is that the optional navigation system went from $1,000 in 2013 up to $1,100 for 2014. Scroll down for the full model pricing breakdown, and keep a lookout for the all-new 2015 WRX and WRX STI, which we'd expect to see in production form in the coming months.
*Note: WRX STI (above) and WRX (below) are pictured here in the 2013 Special Edition trim.