1995 Subaru Legacy L Sedan 4-door 2.2l No Reserve It Is Up To You on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru readies BRZ RA Racing for Japanese trackdays

As if we needed any more reasons to take a Subaru BRZ to the track, Subaru has just announced that it will be producing a racing-spec version of the car straight from the assembly line. The only problem is that the BRZ RA Racing is being offered for the Japanese domestic market only, and won't be visiting any road courses in the US any time soon.
To get the BRZ ready for some serious track time, Subaru added brake ducts beneath the front fascia, removable tow hooks and an oil cooler behind the grille. Inside, the car gets a factory six-point roll cage (including custom-fit floor mats) and a four-point race harness for the driver. Now we get to pricing where US enthusiasts will get even more miffed. The entire suite of racing add-ons increases the BRZ's price by 31,500 yen, which converts to less than $350 US; the total price of the car converts to right around $31,500 US.
There is a brief press release posted below, which has been translated (somewhat poorly) by Google.

2015 Subaru WRX STI photos hit the web early

Wing? Check. WR Blue? Yep. Gold wheels? Aw, yeah. Ladies and gentlemen, meet the 2015 Subaru WRX STI, which has leaked out ahead of its Detroit Auto Show debut, courtesy of Mexican website Terra Autos.
We don't have any firm details to go on, but as we reported earlier, the STI is expected to use a turbocharged, 2.5-liter boxer four producing something like 300 to 305 horsepower and 290 pound-feet of torque. (Note: The standard WRX uses a new, Forester-derived 2.0-liter engine.) Expect the usual host of STI fitments, including a more performance-oriented suspension tune and upgraded brakes, but don't expect a five-door variant - like the WRX, the STI will be a sedan-only affair.
Check out the leaked shots of the new STI in the gallery above, and stay tuned for all of the official details next week.