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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

2020 Subaru Outback Suspension Deep Dive | More than meets the eye

The 2020 Subaru Outback is a completely redesigned car. It has a lot to offer in terms of new convenience features, and the driving experience is much improved. A good deal of that comes from chassis improvements, and indeed a lot of work went into making the body shell and suspension subframes more rigid so the suspension attachment points could be more robust and stable. Don’t let all of that rigidity talk make you think the ride itself is stiff. It isnÂ’t. Any suspension tuning engineer will tell you that a stable platform is necessary even if a smooth ride is the goal. Rigid attachment points make it easier to control ride motions and road imperfections within those components designed for that very job – the springs, dampers and suspension bushings. So letÂ’s take a look at what Subaru has done under the new Outback. What weÂ’re about to see doesnÂ’t just apply to the Outback wagon, but to the closely-related and also-redesigned 2020 Legacy sedan as well.   ItÂ’s no surprise that a vehicle like the Subaru Outback uses strut front suspension, but from here, a couple of details do look curious.   Like any strut suspension, the steering axis (yellow line) is defined by the pivot bushing at the top of the strut and the center of the lower ball joint. The entire affair will pivot about this line when the wheels are turned. The lower control arm (red) of the newly redesigned 2020 Outback is now a lightweight aluminum piece instead of the steel hunk that was used last year. As before, thereÂ’s a “direct-acting” stabilizer bar link (green) that attaches to the strut housing, an arrangement that maximizes the efficiency of the stabilizer bar because the motion ratio is 1-to-1 motion with respect to wheel movement. As for the stabilizer bar itself, itÂ’s now hollow to save a bit of weight.   This spacer (yellow) raises the body relative to the suspension. The Outback has one, but the lower-riding Legacy sedan does not. The spacer pushes the arm down (or the body up - take your pick), so that means the OutbackÂ’s reinforcing bracket (green) will also differ from that of the Legacy. While weÂ’re here, look at the round rubber bushing just below the spacer. That void space and square nub you see pointing directly at you will make sense in a short while.   Subaru couldnÂ’t simply put a spacer on the OutbackÂ’s rear lower control arm pivot and call it good. They had to do something of similar magnitude at the front.

These are the cars most likely to be damaged in an accident

Data from Insurify shows which models have the most accident-prone drivers behind the wheel. It also shows the proportion of the drivers of said vehicles with an at-fault accident on record in the past seven years, based on Insurify’s analysis of over 4 million car insurance applications. For reference, the national average is 10.78%, and each of these vehiclesÂ’ drivers represent a statistically significant increase over that. Now, it would be easy to infer that these cars are dangerous, but such is not necessarily the case. Remember, drivers cause accidents, not cars. These just happen to be the cars that accident-prone drivers drive. YouÂ’ll notice that many are mainstream, affordable cars, often with decent crash ratings. Also keep in mind that vehicle accidents are up since the beginning of the pandemic, so no matter what you drive, please drive safely. 10. Hyundai Ioniq This affordable, electrified vehicle platform sneaks into this list with 14.45% of drivers with a recent at-fault accident on record. 9. Lexus CT Another hybrid, this Prius-powered Lexus beats the national average at 14.57%. 8. Toyota Prius V Yet another hybrid, the larger but discontinued member of the Prius family sees 14.72% of its drivers with recent accidents. 7. Mazda CX-3 The Mazda CX-3, which is discontinued for the 2022 model year, sees the accident-prone making up 14.9% of its drivers. 6. Infiniti Q60 The second and final luxury car on this list has more accident-prone drivers than average, at 14.93%. 5. Subaru Impreza The first of two Subarus on this list has 15.1% of drivers with recent accidents on record. 4. Hyundai Genesis Coupe The Genesis Coupe was only on the market for a brief span before it was discontinued and Genesis spun off into its own luxury brand. That said, it too beats the national average for accidents, at 15.29%. 3. Subaru WRX Despite its standard all-wheel drive, the boy-racer WRX has 15.44% of drivers with a prior accident in the last seven years. 2. Kia Stinger We love the Kia Stinger, and had great luck with our long-termer that graced the Autoblog garage for a year. That said, 15.75% of its drivers represent have a recent accident on record. 1. Scion FR-S This fun two-seater attracts the most accident prone drivers, with 15.87% with recent at-fault crashes. Related video: