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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Here's why the most-ticketed cars story is junk

A recent study from Insurance.com found that owners of the Subaru WRX were the most likely people in the US to be ticketed for traffic infractions, with 33.6 percent of them receiving a citation in the last three years. Coming in a close second and third were drivers of the Pontiac GTO at 32.7 percent and the Scion FR-S at 32.6 percent. At first glance, this report looks like just a mildly interesting anecdote to tell your friends during a lull in conversation, but there seems to be a serious problem with the methodology here that might be blowing these numbers way out of proportion. Insurance.com explains that it based the study on 557,238 drivers who requested online insurance quotes from its service from January 1, 2013 to July 2014. To make it onto the list, a vehicle needed over 50 quotes, and in the end that left 526 models. However, these facts are almost useless because the list isn't based on percentages from the whole pool. The study's ranking comes from owners of specific vehicles, and these numbers aren't mentioned anywhere in the company's press release. All we know about the sample size for each model is that it's higher than 50. Assuming that amount for the WRX means it would only take about 17 people with tickets using the site to put the sporty car in first place. These unknown model sample sizes might explain some of the extremely odd entries on the list. For example, the long-discontinued Mercury Topaz is in seventh place with 28.8 percent of its drivers receiving tickets. The GTO and Toyota Supra are also in the top ten and out of production. Just a few people searching for these vehicles could be the reason for these strange results. Obviously automotive studies have their place, but this one just appears to have gotten confused along the way. Scroll down to read the report to see what we mean. Ticket magnets: The cars with the most violations September 30, 2014 (Foster City, CA) – One in three drivers of the Subaru WRX has a recent traffic violation, according to a study by Insurance.com, the car insurance comparison-shopping website, putting the turbocharged, all-wheel-drive sport-compact atop its ranking of cars that get the most tickets. The most-ticketed brand overall was Scion, with 27.5 percent of all owners reporting a traffic violation. Insurance.com looked at data from 526 models and more than 557,000 recent customers.

Subaru BRZ STI teasers added to Japanese website

Coming Soon. With those two words, Subaru has officially dropped a confirmation bomb on our expectations for a higher performance version of the much-loved BRZ coupe, known, of course, as the Subaru BRZ STI. Two teaser images are being shown on the Japanese web-side home of STI along with the promise of 'coming soon,' and there's also a rather lovely looking set of twisty roads with the words 'Purity of Handling.'
There's not much we can glean from the two teaser images, but we're expecting an aggressive body package to go along with a significant increase in horsepower from the BRZ STI. We're also not totally clear on what 'coming soon' really means - the auto show season will be kicking off in full swing this fall, and we wouldn't be surprised to see a debut in Los Angeles. That said, you'll know more just as soon as we do.