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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2016 Subaru WRX and STI get new safety, tech equipment

The Subaru WRX and STI were just thoroughly revamped, but the Japanese brand has decided to tweak the offerings slightly for the 2016 model year. The changes include some upgraded safety systems, and as a possible blasphemy to fans, a smaller wing is being offered on the STI. The latest versions should hit dealers in the summer, but prices grow slightly. A base WRX is $300 more than last year at at $26,595 (plus $795 destination on all of them), and the cheapest STI is $34,695, a $200 increase. The WRX is undoubtedly fun to drive already, but the Premium and Limited trims now ride on standard 18-inch wheels with summer performance tires. For added in-car entertainment, Subaru is giving all models, including the STI, its 6.2-inch Starlink infotainment system that includes a rearview camera. Vehicles with navigation get a seven-inch version. Driving a WRX might be just a little safer too because Subaru is offering its EyeSight system with adaptive cruise control, pre-collision braking, lane departure warning, and lane keeping assist as an option on the Limited with the CVT. It's packaged with things like the nav system, upgraded radio, keyless start, and steering-responsive foglights for $4,095. The same trim with the six-speed manual gets a similar bundle but replaces some of the safety tech with just blind spot detection and rear cross traffic alert for $3,100. In perhaps the most contentious change, the STI Limited trim is now available with a tiny, trunk lip spoiler as a no-cost option. Seeing the aggressive sedan without the big wing certainly looks odd in photos, and it's still available for buyers who want it. Related Video: April 23, 2015 SUBARU INTRODUCES 2016 WRX® AND WRX STI® MODELS, OFFERING EYESIGHT® DRIVER ASSIST TECHNOLOGY AND SUBARU STARLINK™ INFOTAINMENT EyeSight® Driver Assist Technology, now with Lane Keep Assist, available for WRX with Sport Lineartronic™ transmission Blind Spot Detection, Lane Change Assist and Rear Cross Traffic Alert available for some models Subaru STARLINK™ Multimedia Touch Screen Infotainment in all trim levels Standard 18-inch wheels and summer performance tires on WRX Premium and Limited WRX STI Limited now available with low-profile rear trunk spoiler WRX models begin at $26,595 and WRX STI at $34,695 Cherry Hill, N.J. - Subaru of America, Inc.

This or That: 2005 Dodge Ram SRT-10 vs. 2005 Subaru WRX STI [w/poll]

Some cars, due to ultimate desirability, particular rareness, or spectacular performance/prestige eventually become collectible. It's darn near impossible to know which ones will make it into the rarefied stratosphere of collectibility – why is a late 1960s AMC AMX so affordable these days, whereas prices for late '70s Pontiac Trans Ams are soaring? – but there are some useful indicators to keep tabs on. We're not exactly experts on investing, but we do know cars. As such, we've decided to take our non-expertise on one hand, combine it in the other with our knowledge of all things automotive, wad it up, throw it out and ask for your forgiveness. Or something like that. I've challenged Senior Editor Seyth Miersma to choose a car he thinks will become a future collector's item that's not more than 10 years old, and for no more than $25,000. I've done the same, and we vigorously argued for and against each other's picks. I feel good about my choice, but I don't have the best track record in these contests (I've lost three times, won twice, but they've all been pretty close), so, while I'm not going to beg (please vote for me!), I do hope you find my argument convincing. But first, let's hear from Seyth: Miersma: Ten-years old or newer makes this challenging. At that age most vehicles feel like a plain old used car to me, few hit the "classic" button. But the Subaru WRX STI has always been a special car, and the 2005 cutoff year proves to be very attractive for the parameters of our contest. It's rare; with fewer than 5,000 STI models sold that model year. It's probably the best looking WRX STI ever sold in America; narrowly avoiding the dreadful "horse collar" front fascia. And it's got one of the more die-hard car-geek followings out there. For $25,000, you can also still find examples that have reasonable miles, are in good condition, and haven't all been molested by grown-up Initial D wannabes. With the street racers hacking up collectable examples every day, I like my odds for steep appreciation by way of conservation. I couldn't agree more. It really is difficult to predict what cars will catch the eye of collectors, and the WRX STI seems like a pretty good choice. But I think mine is even better, and I can't let him know that I'd love to park just such an STI in my very own garage. And so goes my argument: Korzeniewski: I like your choice as a driver, Seyth. I'm less convinced of its status as a sure-fire collectible.