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Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.

2013 Subaru WRX STI Special Edition

Despite my best efforts to convince myself otherwise, I think I'm finally getting too old for this car. I remember the days when I would go ga-ga over the winged Subaru WRX STI sedan, my inner boy racer caring only about its turbo thrills and not taking into account things like price, packaging or interior quality/comfort. Even now, as someone who generally appreciates offbeat color choices, I'm having a hard time getting behind the Tangerine Orange paint of this Special Edition tester, a unique version of the STI sedan limited to just 100 cars. (West Coast Editor Michael Harley recently spent time in the Special Edition WRX sedan, which will see a production run of 200 units.)
To give it The Full Halloween, this limited-edition Subie comes with black accents on its mirrors and fender badges, not to mention black alloy wheels and special graphics on the rocker panels. Special Edition cars also come standard with foglights, and there are orange accents found throughout the interior. All in, this flashier Subaru will set you back $34,795 plus $700 for destination, or $500 more than the standard version.
No, $35,000 isn't chump change, and many will argue that there are far better vehicles to be had at that exact same price point. And while my aging brain is beginning to think more toward that side of the rational thought spectrum, there's still a lot about this car that makes my more youthful self endlessly happy.

Subaru introduces special BRZ and WRX STI models in Tokyo

Subaru has given its BRZ and WRX STI models some more of that Subaru Tecnica International feel. A special JDM model of each was presented at the Tokyo Motor Show. The BRZ gets a STI Sport range-topper version, which Subaru says is sharper and more responsive thanks to a stiffer front suspension and new "V-braces", along with STI-tuned Sachs dampers. The 18-inch wheels are bespoke to the model version, and the interior has been given a smarter once-over with two-tone shades. In addition, there is a Cool Grey Khaki edition, which will be limited to 100 units and the lucky buyers will be picked by a lottery. No matter how special the BRZ STI Sport is, the power figures are unchanged from the stock 197 horsepower. The S208, based on the WRX STI, will now be Subaru's high-performance king on offer. Following the S207 unveiled in 2015, the S208 is more powerful and has a lower center of gravity thanks to a carbon roof. The power output is 329 horsepower instead of 323, and the STI-enhanced parts include what Subaru calls a DampMatic II front suspension and active torque vectoring both front and rear. Wheels are BBS-built in 19-inch size, brakes are Brembo. There will only be 450 S208 models made, and they will be Japan-only; also on offer is a Nurburgring-themed NBR Challenge Package in 350 units. The editions will be separated by color options: the regular S208 is available in blue or white, and the NBR can be had in the pictured Cool Grey Khaki as well. Related Video: