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Subaru boosting US capacity thanks to strong sales

It is very, very good to be Subaru right now. The company is rolling, with its global operating profits increasing 21 percent last quarter. While part of that is due to favorable currency conditions, the simple fact is that Subaru is selling a hell of a lot of cars, particularly in North America. The company's North American branch is expected to hit its sales goal of 600,000 units per year five years ahead of schedule, after moving 570,000 units in the recently completed fiscal year (remember, the Japanese fiscal year runs from April 1 to March 31). Last quarter alone, Subaru NA saw a 12 percent increase in sales, significantly more than either the company's home market or the increasingly vital Chinese market, where sales declined by one and 14 percent, respectively. With such promising results, it's no surprise that Fuji Heavy Industries President Yasuyuki Yoshinaga announced plans to bump up production at the company's Indiana factory. Yoshinaga-san is pushing for annual capacity of 394,000 units by the end of calendar year 2016, Automotive News reports, adding that inventory levels in the US are too low. "If only we had more cars, we could be selling more," Yoshinaga told AN during a news conference. FHI's previous plans for the factory were much less aggressive. Originally, production would be expanded to 328,000 units by 2017, AN reports, with an eye towards a full 400,000 units per year by 2021. With 394,000 rolling out of the Lafayette, IN factory by next year, though, it's clear how keen Subaru is to take advantage of such strong demand. News Source: Automotive News - sub. req.Image Credit: Dave Umberger / Associated Press Earnings/Financials Subaru sales fuji heavy industries

2014 Subaru WRX and STI pricing announced

As the sun prepares to set on the third-generation Subaru WRX, Subaru has released the pricing for the 2014 WRX and WRX STI. With redesigned versions of both cars due out next year, prices for the current car have risen by just $200 across the entire 2014 lineup resulting in new starting MSRPs of $25,995 for the WRX and $34,495 for the more powerful WRX STI (*not including destination).
The destination charge has also crept up for the 2014 WRX and WRX STI models climbing slightly from $770 to $795. A final pricing adjustment for this bodystyle's send-off year is that the optional navigation system went from $1,000 in 2013 up to $1,100 for 2014. Scroll down for the full model pricing breakdown, and keep a lookout for the all-new 2015 WRX and WRX STI, which we'd expect to see in production form in the coming months.
*Note: WRX STI (above) and WRX (below) are pictured here in the 2013 Special Edition trim.

2015 Subaru WRX: Accident, wheels and tires

I'm sure this thing is going to be a total hoot in the snow. I am not a morning person. At all. Thankfully, the Autoblog team knows this – I rarely get bothered before 8:30 AM unless it's seriously important. So when associate multimedia producer Chris McGraw started blowing up my phone at 6:45 AM on a Thursday, I knew it wasn't going to be good. "I got rear-ended in the WRX," McGraw informed me, a shaken-up tone emanating from the other end of the line. Poor guy was on his way to the gym, for his pre-office morning workout, and an older gentleman in a Chevrolet S-10 struck the back of the Subie while trudging through a traffic jam on I-696 just northeast of Detroit. Everyone was fine, and McGraw says that the dude's pickup was in significantly worse shape than our dear Subaru. But the WRX was still pretty banged up, and later that day, it was delivered to the body shop for what turned out to be a lengthy repair process. What you're looking at is $4,620.83 worth of damage. What you're looking at is $4,620.83 worth of damage, but thanks to Autoblog parent company AOL's fleet insurance policy, we were only on the hook for our $1,000 deductible. Nearly all of the rear body panels had to be replaced, as did the bumper and taillight assembly, and after several weeks of being put under the knife at Suburban Collision in Troy, MI, our Subaru has mercifully emerged good as new. The day after the 'Rex came home, I dropped it off at our trusty Subaru dealer – Hodges, in Ferndale, MI – for some routine maintenance, including finally getting its broken fuel door repaired. The whole pull-the-door-open-with-your-fingernails thing had become increasingly annoying, and I'm happy to report that everything now works as it should. And since it was part of a technical service bulletin, no money changed hands for this service. If there are any 2015 WRX owners in the greater Autoblog commentariat, I'd love to know if your cars have experienced the same issue. While at the dealer, I also signed the WRX up for one very special, very important update: the fitment of winter tires and – yes! – gold wheels. I have a strong personal belief that WR-Blue Subarus should come standard with gold wheels from the factory (like the Launch Edition STI), but since the Japanese automaker doesn't even offer these rollers on anything but the aforementioned, limited-edition STI, I took matters into my own hands.