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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2017 Los Angeles Auto Show Recap Livestream

Autoblog editors discuss the highlights of the 2017 Los Angeles Auto Show. The Jeep Wrangler and Chevy Corvette ZR1, were huge stars, but more mainstream SUVs like the Hyundai Kona, Subaru Ascent, Nissan Kicks and Lincoln Nautilus were also significant. Editor-in-Chief Greg Migliore and Senior Editor John Beltz Snyder discuss the latest from L.A. LA Auto Show Jeep Subaru SUV Videos 2017 LA Auto Show

Subaru WRX STI S209 confirmed for Detroit Auto Show

Subaru teased us a week ago with the possibility that the STI S209 might come to America, and now the automaker has confirmed its debut at the Detroit Auto Show this January. Check out the S209 grille badge in the teaser photo above. The red trim around the edge is a nice accent to go along with the "S." Unfortunately, we don't have any further details on the new variant right now, so we'll have to wait a few more weeks to see what the STI folks have been up to. We hope the S209 will offer even more performance than the limited-edition Type RA. In the past, S20(X) series models packed more power, upgraded suspension and improved aero compared to the standard WRX STI. In the U.S., the current car's EJ25 turbo flat-four engine has been making roughly the same amount of power for a long time now, but in Japan, the S208 from last year made do with a newer 2.0-liter turbocharged four-cylinder making more power than our 2.5-liter. It's hard to believe that Subaru will try and certify a new engine for U.S. use, so a further refined STI engine is probably coming our way. We'll find out what Subaru has in store for us on January 14 in Detroit. Until then, feel free to speculate to your heart's content. Related video: