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Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Subaru EyeSight: Autoblog Technology of the Year finalist

Peering out of the top of the windshield of a growing number of Subaru models, looking like a pair of cyborg eyes on either side of the car's rearview mirror, are twin cameras that make up the visible portion of Subaru's high-tech EyeSight system. For 2015, the stereoscopic camera-based system is available on the Forester, Legacy, Impreza and Outback.
These cameras allow Subaru to equip its vehicles with such safety and convenience features as adaptive cruise control, lane departure warning and pre-collision braking that can slow the car automatically if an imminent accident is detected, even bringing the vehicle to a complete stop.
Subaru has offered EyeSight technology on its vehicles in the United States since the 2013 model year. Newly upgraded for 2015, EyeSight's smaller cameras now see in color and are capable of scanning further ahead and over a wider swath, which means an EyeSight-equipped car will now be able to respond more quickly. That means a higher chance of accident avoidance for 2015, something everyone on the road will surely appreciate.

Subaru WRX STI prototype spied in motion

Earlier this week, we got all hot and bothered over a set of spy photos showing the next-generation Subaru WRX STI testing at the Nürburgring. And while pretty still shots of a camouflaged car are always nice to look at, stirring up lots of speculation, having video is even better. Good thing, then, that our trusty spies were on hand to get some rolling footage of that STI as it lapped the infamous German track.
Now, as a good majority of the comments on our previous post will point out, it looks like Subaru has dumbed down the design of that decidedly hot WRX Concept from New York for the road-going car. Of course, we need to wait until all that swirly paper is pulled off the body, but from what we can see here, it looks like this new 'Rex will be more akin to the current Impreza than we were originally led to believe.
So while we wait and hope that what's under the camouflage will be something sexy, have a look at the video below to watch the WRX STI prototype get worked out on the 'Ring.