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2014 Subaru XV Crosstrek Hybrid priced from $25,995* [w/video]

Subaru revealed its 2014 XV Crosstrek Hybrid at the New York Auto Show earlier this year, and with the high-riding hybrid hatchback arriving at dealers by the end of this year, pricing has finally been set. Starting at $25,995 (*not including at least $825 for destination charges, which may vary in certain states), the new hybrid model represents a $4,000 premium over the standard 2014 XV Crosstrek models equipped with the continuously variable transmission.
Stepping up to the XV Crosstrek Hybrid Touring model, which adds navigation, leather seats and a moonroof, raises the price to $29,295. Subaru has still yet to release many key details for the XV Crosstrek Hybrid including fuel economy, combined horsepower and all-electric driving range, but the powertrain consists of a 2.0-liter four-cylinder Boxer engine mated to a 13.4-horsepower electric motor integrated into the CVT. We expect to get official data closer to the car's on-sale date, but until then, scroll down for more info about the 2014 XV Crosstrek Hybrid as well as some b-roll driving footage of the car.

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Subaru Impreza Sport Hybrid launches in Japan

Subaru is adding the Impreza Sport Hybrid to its lineup, but it's exclusive to the Japanese market for the moment. The latest Impreza variant is rated at 48 miles per gallon on the Japanese testing cycle, and it joins the XV Crosstrek as the only hybrids in Subaru's lineup. The brand doesn't currently list overall horsepower or torque specs for the new model. However, given that they share a 2.0-liter boxer four-cylinder engine, CVT, all-wheel drive, and battery packs mounted under the rear cargo floor, figures similar to the Crosstrek hybrid's 160 hp and 163 lb-ft of torque seem likely. Subaru's EyeSight system is standard on all models of the hybrid Impreza, and the tech is programmed to work with the adaptive cruise control to eke out the best fuel economy possible while driving. There are also some styling tweaks, including updates to the lower air dam, revised side sills, a roof spoiler, and LED taillights. Don't get too excited about parking an Impreza Sport Hybrid in your garage any time soon, though. Subaru of America's Jessica Tullman told Autoblog, "At this point, there are no plans to bring it here." The model goes on sale in Japan on July 10 with a starting price of the equivalent of about $18,900, before the country's consumption tax. A higher trim S model with an upgraded interior goes for around $19,900. Subaru Launches "Impreza Sport Hybrid" in Japan Tokyo, June 19, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, will launch an "Impreza Sport Hybrid" on July 10, 2015, through Subaru dealerships in Japan. The new Impreza Sport Hybrid is the second fun-to-drive hybrid from Subaru, following on from the Subaru XV Hybrid launched in 2013. The motor assist function offers smooth, linear acceleration, which is teamed with sharp, sporty handling to bring out the distinctive enjoyment of driving a hybrid model while achieving fuel economy of just 20.4 km/liter (JC08 mode).*1 Designed to make optimum use of the low center of gravity and superior weight balance that characterize Subaru's unique Symmetrical All-Wheel Drive (AWD) layout, the electric motor and high-voltage batteries of the hybrid version are positioned for superb driveability. The hybrid model further enhances the appeal of the Impreza Sport lineup by embracing Subaru design values to achieve its own sporty, top-quality exterior look and a refined, up-to-the-minute interior style.