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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru comes out on the right side of history, stands up against Indiana law

Well, I may as just get it out there straight up and let some percentage of you dear readers take your shots in the comments below: I find Indiana's new "religious freedom" law that opens the door to discrimination against gay people to be reprehensible, along with all the other laws across the country that do the same thing but with different wording. So I was thrilled today when Subaru, which has a plant in Lafayette, IN, came out and said it finds the new law pretty awful too. The statement, issued by Michael McHale, the company's director of corporate communications, says that while the company recognizes that each state gets to decide its own laws, the automaker does "not agree with any legislation that allows for discrimination, or any behavior or act that promotes any form of discrimination. Furthermore, we do not allow discrimination in our own operations, including operations in the state of Indiana." Although McHale told Autoblog Subaru is not considering leaving Indiana, the newly passed legislation has prompted others to say they want to take their business elsewhere. The NCAA said Monday it is taking a look at the law and trying to determine if it will be able to continue holding large sporting events in the state, according to ESPN. In a piece in The Washington Post, Apple's Tim Cook warned that these kinds of laws are being passed in dozens of states across the country and they are bad for business. He spotlighted one proposed law in Texas that would strip pension benefits from clerks who issue marriage licenses to gay people, even if the Supreme Court declares gay marriage legal. "Opposing discrimination takes courage," he wrote. "With the lives and dignity of so many people at stake, it's time for all of us to be courageous."

Subaru Viziv Future Concept conceptualizes the future

Well, here's a rugged little thing. It's the latest in Subaru's Viziv series of concepts, unimaginatively called the Viziv Future Concept. But never mind the name, what we have here is a forward-thinking SUV that packs a new hybrid powertrain, downsized turbo engine, and reworked version of Subaru's Symmetrical All-Wheel Drive. That said, there's little to learn about these reworked systems, with Subaru's own press blast saying a whole lot of nothing about the new technologies found within the Viziv. Only the updated AWD system gets an explanation, with Subaru saying the "propeller shaft has been eliminated by mounting the single motor concentrically on the rear axle in a compact layout. In addition to AWD capabilities, a flat floor is realized for an expansive, comfortable interior space." What does the Viziv mean for Subaru? It's hard to say. Initially, this concept looks like a neat take on a next-generation Forester, but let's also remember that Subaru plans to re-join the three-row SUV segment soon with a proper replacement for the Tribeca. In any case, it's a tough-looking thing, and something we could easily see fitting in with Subaru's range of rugged all-rounders. Related Video: Subaru VIZIV Future Concept (world premiere) Subaru VIZIV Future Concept is a SUV-type concept model embodying the future vision of car development for "enjoyment and peace of mind" that Subaru wants to provide to customers. Along with a package of design features that motivate the owner to get out and get active, this car gives a look at next-generation technologies that will further enhance the reputation of Subaru for "enjoyment and peace of mind" in driving. Among them are the automatic driving technology resulting from the ongoing evolution of EyeSight, and the power unit combining a downsized turbo engine with a hybrid system. Subaru remains focused on providing cars that enrich the lives of customers, as the start of an exciting new chapter. The Subaru VIZIV Future Concept gives a glimpse at the future Subaru has in mind for the brand. 1. Design The design concept is "Subaru & Active Life". Giving concrete form to the Subaru Dynamic & Solid design theme, the design clearly shows the value of "enjoyment and peace of mind", while generating the urge to go out and actively discover the wide world. Exterior The body as a three-dimensional solid form is given a clear polished surface enhancing the impression of high density and sturdiness.