2020 Subaru Impreza Premium on 2040-cars

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2013 Subaru WRX STI Special Edition

Despite my best efforts to convince myself otherwise, I think I'm finally getting too old for this car. I remember the days when I would go ga-ga over the winged Subaru WRX STI sedan, my inner boy racer caring only about its turbo thrills and not taking into account things like price, packaging or interior quality/comfort. Even now, as someone who generally appreciates offbeat color choices, I'm having a hard time getting behind the Tangerine Orange paint of this Special Edition tester, a unique version of the STI sedan limited to just 100 cars. (West Coast Editor Michael Harley recently spent time in the Special Edition WRX sedan, which will see a production run of 200 units.)
To give it The Full Halloween, this limited-edition Subie comes with black accents on its mirrors and fender badges, not to mention black alloy wheels and special graphics on the rocker panels. Special Edition cars also come standard with foglights, and there are orange accents found throughout the interior. All in, this flashier Subaru will set you back $34,795 plus $700 for destination, or $500 more than the standard version.
No, $35,000 isn't chump change, and many will argue that there are far better vehicles to be had at that exact same price point. And while my aging brain is beginning to think more toward that side of the rational thought spectrum, there's still a lot about this car that makes my more youthful self endlessly happy.

Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

2015 Subaru Legacy spills out ahead of Chicago

Subaru has been one of the industry's hottest automakers, recording record sales month after month. Those handsome figures have come largely on the backs of its crossover lineup, however - models like Forester, Outback and XV Crosstrek have been carrying all the water. The Japanese marque has seen less noteworthy performance out of its midsize sedan, the Legacy, but a new one is slated to be revealed later this week at the Chicago Auto Show, and it hopes to improve the company's family sedan fortunes.
Leaked here in these first photos, the 2015 Legacy picks up some cues from the brash Legacy Concept revealed at the 2013 Los Angeles Auto Show, but it loses some impact and gains a pair of rear doors versus the showcar. There's little new visual ground broken, but the overall look is more harmonious than its balloon-fendered predecessor. As is often the case, it has features that make us think of other cars, but overall, it looks to be a handsome (if conservative) design. We particularly like the sleeker roofline and the bold front grille treatment - the latter will likely serve well as the face of the next Outback.
Subaru has traditionally offered function-over-form interiors, and while the new dashboard remains visually staid, it looks to have picked up a number of nice new features, including improved HVAC controls, a new steering wheel and freshened touchscreen navigation system.