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Day 1: Arrival in Buenos Aires | Subarus in South America

I'm writing this at 1:00 AM on Tuesday from my hotel room in Buenos Aires, Argentina. I've had maybe three hours of sleep since I woke up on Sunday morning. As the locals say, estoy agotado. But I'm also stoked. Because later today, I'll be in Patagonia. Holy crap. As senior producer Chris McGraw explains in the video above, getting to Patagonia is no easy task. We flew from Detroit to Atlanta (two hours), and then Atlanta to Buenos Aires (ten hours). Rather than continuing right away, we met up with the rest of our group of automotive journalists and Subaru reps, explored the city a little, and had a lovely dinner. It's funny, neither Chris or I have seen a single Subaru on the trip just yet, but that'll all change tomorrow when we meet our fleet of Crosstreks, Foresters, and Outbacks in El Calafate. I'm really excited to share this whole experience with you, day by day. Be sure to follow along on social media – Chris and I will be posting to Autoblog's Facebook, Twitter, and Instagram channels. We'll have some bonus stuff on our personal accounts (@stevenewing and @thequikdraw), too. Subaru Crossover Off-Road Vehicles Videos patagonia autoblog in patagonia

Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video:

Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.