2013 Subaru Impreza 2.0i Sport Limited on 2040-cars

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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Subaru Forester named Motor Trend 2014 SUV of the Year [w/video]

Each year, Motor Trend hands out its coveted Golden Calipers to its Car, Truck and SUV of the Year, and in the latter category, this year's bragging rights belong to the redesigned Subaru Forester. In the 14-year history of the SUV award category, Subaru is the only automaker to win three times (2009, 2010 and 2014) and the Forester is the only model to make a return appearance having also won the award back in 2009. In the last six years, this award has either gone to a Subaru or to a luxury crossover/SUV (Mercedes GL-Class in 2013, Land Rover Range Rover Evoque in 2012 and Porsche Cayenne in 2011).
Out of the 13 new or updated crossovers and SUVs in contention for the award, the 2014 Forester came out on top thanks its value, fuel efficiency and fun-to-drive attitude. Rather than a head-to-head battle, the utility vehicles are all judged on six criteria (design, engineering, efficiency, safety, value and performance of intended function). Other vehicles on the consideration list included the Acura MDX, Jeep Grand Cherokee, Land Rover Range Rover Sport and Toyota RAV4.
Scroll down for a video report from Motor Trend as well as a press release from Subaru.

Junkyard Gem: 1992 Subaru SVX

Subaru is doing quite well these days with its formula of selling a combination of sensible pavement-optional commuters and rally-inspired performance cars, but go back a quarter-century or so and many of the cars with the Pleiades badges were known more for futuristic jet-fighter-style cockpits and weird gadgetry. This philosophy reached its peak with the brilliant, bizarre Subaru SVX, sold in North America for the 1992 through 1995 model years. Here's a well-preserved purple SVX I spotted a few days ago in a Denver self-service yard. Just look at the side glass! It's impossible to not love the way this car looks. The design of the SVX's exterior was the creation of Giorgetto Giugiaro. The SVX had a DOHC flat-six displacing 3.3 liters, the largest street engine Subaru had built up to that point. It made 231 horsepower, which was respectable for the era. Unfortunately, Subaru didn't have a manual transmission that could handle that kind of engine power, so every SVX came with a four-speed automatic... which (in addition to being way less fun than a manual) also couldn't handle the EG33's output. For this reason, you see SVXs in fairly decent condition at junkyards all the time; a good-running, clean example is worth good money, but one with a bad transmission is worth its weight in scrap. Related Video: