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Climb to the Clouds returning thanks to Subaru title sponsorship [w/video]

The Mt. Washington Hillclimb, otherwise known as the Climb to the Clouds, hasn't been done since 2011. That year, Subaru Rally Team USA driver David Higgins set a new record for the event first held in 1904, running the 7.6-mile vertiginous course in 6:11.54. The race will be return in 2014 with the help of that very carmaker, Subaru of America having stepped in to the title sponsor role for what will be the Subaru Mt. Washington Hillclimb.
Taking place from June 26-29, 75 modern and vintage cars will spend three days racing up the 6,288-foot-high mountain. It's not as long nor as high as Pikes Peak, but it does have something that the Colorado competition doesn't: gravel; about 13 percent of the Mt. Washington Carriage Road still hasn't been paved.
If you want to know what a record-breaking run up the northeast's highest peak looks like, check out Higgins behind the wheel in the video below.

2017 Subaru Forester has new face, better EyeSight, torque vectoring

The Forester was Subaru's best-selling vehicle in the US last year, and holds that title so far in 2016. With stiff competition in the crossover segment, though, Subaru isn't resting on that success. A refresh to the Forester for the 2017 model year adds more tech, and updated face, and a quieter interior. Plus you can now get torque vectoring on the 2.0-liter turbo, just like in the Impreza WRX and STI. The updated Forester arrives at dealerships in July. Most significant among the updates is a an upgrade to Subaru's Eyesight safety system. Eyesight uses two cameras in the windshield to read the road ahead and provide emergency braking and adaptive cruise control. With the new model year the system now uses color cameras with a winder and longer field of view. The tech suite includes Lane Keep Assist, and higher trims benefit from additional improvements like High Beam Assist, Steering Responsive Headlights, and Reverse Automatic Braking, which can automatically stop the CUV if it detects an obstruction behind the car. The 2017 Forester's design tweaks are minor but attractive. The new grille features horizontal bars, and the updated front fascia for naturally aspirated models has a larger body-color section around the air dam. The headlights feature C-shaped LED running lights, too. Riding in the Forester should be quieter thanks to thicker door glass, new seals, additional under-floor insulation, and an acoustic glass windshield. There's also a redesigned steering wheel, and it's even heated on the Touring trim. Customers can still choose between a 170-horsepower naturally aspirated 2.5-liter four cylinder or a 250-horsepower 2.0-liter turbo four. Subaru worked some engineering magic on the 2.5 and upped the fuel economy 26 miles per gallon city, 32 mpg highway, and 28 mpg combined – gains of 2 mpg city and 1 mpg combined. Subaru's venerable all-wheel drive layout also now includes Active Torque Vectoring on the Forester 2.0XT Touring with EyeSight for even sharper handling. Related Video: 2017 SUBARU FORESTER OFFERS ADVANCED SAFETY FEATURES AND GREATER COMFORT AND PERFORMANCE April 14, 2016 New Driver Assist Technology Improved MPG Upgraded Comfort and Style Turbo Model Now Features Torque Vectoring Cherry Hill, N.J. - Subaru of America, Inc. today announced a comprehensive update to the 2017 Forester including revised styling, new driver assist technology, more interior comfort, enhanced driving performance, and better fuel economy.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt