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Subaru forecasts 540k US sales in 2015, 940k worldwide

In the past few years, growth for Subaru in the US has only been rocketing upward. The company went from selling 336,441 cars in 2012 to 513,693 in 2014, easily beating its own forecast. In fact with a 21 percent gain, the region was the automaker's largest expanding major market worldwide. The brand sees no reason for the strong inertia to stop in 2015 and thinks it can do even better. It actually looks like North America is going to play an even more important role in Subaru's future. According to the company's 2015 forecast, Japanese sales are expected to fall eight percent this year to an estimated 156,000 units. Meanwhile, growth in the US is estimated to climb to the tune of about five percent to a total of 540,000 vehicles. Canada should help things with a seven percent boost to 45,000 cars. The numbers mean that of the automaker's record 940,000 forecasted sales in 2015, roughly 62 percent could come from North America. To cope with the growing demand, Subaru intends to boost worldwide production and build 920,000 vehicles in 2015, an all-time record of it happens. Further out, the company's SIA factory in Indiana is getting an 18,000-unit expansion "during the first half period of FYE2017" to keep up with Legacy and Outback orders. Clearly, Subaru intends to gain even more ground in the coming years. Read below for its full forecasts. FHI Announces Production and Retail Sales Plans for CY2015 Automobiles Jan 16,2015 Tokyo, January 16, 2015 - Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced its annual production and retail sales plans for calendar year 2015. 1.Production (Units in Thousands) 2014 Result '14 vs '13 2015 Plan '15 vs '14 Japan Production 696 +9% 700 +1% Overseas Production *1 193 +14% 220 +14% Global Production 889 +10% 920 +4% < Japan Production > In prospect of strong sales of the new Legacy and Outback being launched worldwide, Japan production is projected to be 700,000 units, which will be an all-time record for the 3rd consecutive year. < Overseas Production > With expected high demand for the new Legacy and Outback, overseas production is projected to be 220,000 units, which will be an all-time record for the 2nd consecutive year. < Global Production > Global production is projected to be 920,000 units which will be an all-time record for the 4th consecutive year. 2.

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Man posts dashcam video of epic crash over cliff

YouTube user TurboFoz uploaded dashboard camera footage Monday of a terrifying crash that occurred last year as he was driving the popular Angeles Crest Highway in California. Last January, TurboFoz was zipping through the San Gabriel Mountains in his 2004 Subaru Forester XT. The engine sound was so alluring, TurboFoz opened up his Forester in the tunnels that dot the scenic highway for the full effect. "As an auto enthusiast, when you have a nice relatively fast car with a loud exhaust you tend to like tunnels," he wrote. "They make your exhaust sound that much better, sort of like singing in the shower." What he didn't know was that the road curved sharply just outside of one of these tunnels. A bystander tried to wave him down, but TurboFoz wasn't sure why the man was signaling to him. It was only when he saw the angle of the road up ahead that he realized the man was trying to tell him to slow down. He applied the brakes, but it was too late. The Subaru slid across the road and tumbled off the cliff. He rolled several times before coming to rest on a large drainage pipe jutting from the steep mountainside. If it wasn't for that small ledge on the sheer cliff the accident could have been much worse. "It was the only horizontally level piece on an extremely steep sloped hill," he wrote. "Had I spun off a few feet before or after, I'd be dead. TurboFoz says driving too fast on an unfamiliar road cost him his beloved Subaru and almost his life. Luckily TurboFoz was unhurt, but unluckily his beloved Forester was a total loss. TurboFoz hopes he can save other enthusiasts from the same, or worse, fate. "This is a reminder to be safe, pay attention and KNOW THE ROAD before you try to have "fun" on it," he said. "I failed on all 3 of those accounts and it nearly cost me my life. I've more than learned my lesson and would hope some others do by my example." News Source: YouTube Subaru Driving Ownership Safety Autoblog Minute Videos