2011 White Sti! on 2040-cars

Auto blog

Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Junkyard Gem: 1992 Subaru SVX

Subaru is doing quite well these days with its formula of selling a combination of sensible pavement-optional commuters and rally-inspired performance cars, but go back a quarter-century or so and many of the cars with the Pleiades badges were known more for futuristic jet-fighter-style cockpits and weird gadgetry. This philosophy reached its peak with the brilliant, bizarre Subaru SVX, sold in North America for the 1992 through 1995 model years. Here's a well-preserved purple SVX I spotted a few days ago in a Denver self-service yard. Just look at the side glass! It's impossible to not love the way this car looks. The design of the SVX's exterior was the creation of Giorgetto Giugiaro. The SVX had a DOHC flat-six displacing 3.3 liters, the largest street engine Subaru had built up to that point. It made 231 horsepower, which was respectable for the era. Unfortunately, Subaru didn't have a manual transmission that could handle that kind of engine power, so every SVX came with a four-speed automatic... which (in addition to being way less fun than a manual) also couldn't handle the EG33's output. For this reason, you see SVXs in fairly decent condition at junkyards all the time; a good-running, clean example is worth good money, but one with a bad transmission is worth its weight in scrap. Related Video:

2016 Subaru BRZ gets new touchscreen, lower price

Subaru is freshening up its lovable BRZ coupe for 2016, adding a spate of new options and tweaking the price ever so slightly. On the options front, the rear-driver gets a new 6.2-inch touchscreen multimedia system. Like the current car's standard 6.1-inch affair, it offers AM/FM/HD radio, satellite radio, and Bluetooth connectivity. The new system will also play nice with your smartphone, adding integration for Aha, Pandora, iHeartRadio, Stitcher, and a few other more mundane, everyday apps, adding weather and news features. A rear-view camera will also come standard. While the new infotainment system is added across the range, it's the only real change happening for 2016. The Limited trim remains identical to the 2015, offering owners an Alcantara trimmed cabin, with suede and leather seat accents and keyless access, while the car's exterior gets a body-color spoiler and fog lights. Dual-zone climate control, heated seats, and heated mirrors also come standard on the up-market trim. Despite the new 6.2-inch display, Subaru has actually cut prices by $300 on both versions of its two-door model for 2016. The base model kicks off at $26,190, while the Limited rings up at $28,190. Fans of the BRZ's six-speed automatic Philistines can get a two-pedal BRZ for $29,290, which includes the Limited trim equipment. Read on for the official press release, direct from Subaru. Related Video: SUBARU ANNOUNCES PRICING ON 2016 BRZ® MODELS SUBARU STARLINK™6.2"Multimedia System standard across all lines Priced $300 lower than previous model year Rear Vision Camera now standard Cherry Hill, N.J. - Subaru of America, Inc. today announced pricing for the 2016 BRZ line. Starting at $25,395, the BRZ, powered by a 200-horsepower 2.0-liter BOXER engine, marks a return to the fundamentals of sports car design, emphasizing low vehicle weight, an ultra-low center of gravity and precision steering. Available in Premium or Limited trim, BRZ models boast performance features, such as the sport-tuned suspension with front strut brace and TORSEN limited-slip differential. For 2016, the BRZ receives the SUBARU STARLINK 6.2" Multimedia System with a 6.2-in. single-touch gesture display, AM/FM stereo with HD Radio®, SiriusXM Satellite Radio, Radio Data Broadcast System, single-disc CD player, Bluetooth® hands-free phone connectivity and audio streaming, iPod® control, iTunes® Tagging, a USB port and an auxiliary input jack.