2011 Subaru Impreza Wrx Limited Wagon 4-door 2.5l on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

New Forza 6 car pack will let you race the Pontiac Aztek

Just in time for this weekend's Rolex 24 Hours of Daytona, the new Alpinestars Car Pack for Forza Motorsport 6 on the Xbox One lets you slip into the driver's seat of last year's winner. If you want to take something much weirder for a spin, the collection also includes a 2005 Pontiac Aztek. The download is available now for $6.99. The Ford #02 Chip Ganassi Racing Riley Mk XXVI Daytona was in a four-car battle early in last year's race, but it eventually was victorious. Forza Motorsport 6 also challenges drivers who download the car to a new Rivals event around Daytona, and the fastest people could win Alpinestars prizes. If you're nostalgic for a classic Daytona racecar, this pack includes Mercury #15 Whistler Radar Cougar XR-7. The V8-powered beast won the IMSA GTO class in the 24-hour event in 1990. It should be fun around the game's longer road courses like Road Atlanta. This collection also has an eclectic mix of vehicles that aren't racecars. The controversial Aztek and the equally-controversial 1996 Subaru SVX take their places beside a lineup that offers drivers three eras of performance cars – a 1967 Sunbeam Tiger, 1974 Toyota Corolla SR5, and 1992 Alfa Romeo Milano Quadrifoglio Verde. The video below shows all of them in action. Race to the Finish Line with the Alpinestars Car Pack for Forza Motorsport 6 By Xbox Wire Staff posted on January 27, 2016 at 8:00 am With the racing season set to kick into full gear during this weekend's Rolex 24 Hours of Daytona race, Forza fans now have a chance to get their own taste of endurance racing glory with the Alpinestars Car Pack for Forza Motorsport 6, available on Thursday, Jan. 28. Leading off the pack of seven cars is last year's 24 Hours of Daytona winner, the 2015 Ford #02 Chip Ganassi Racing Riley Mk XXVI Daytona Prototype. The prototype will be fielded in this weekend's race, which begins at 2 p.m. EST on Saturday, Jan. 30 and can be viewed live on Fox Sports 1 in the U.S. The Alpinestars Car Pack features six additional cars, each with a unique pedigree all its own. From the 1990 Mercury #15 Whistler Radar Cougar XR-7 – also a competitor in Daytona 24 Hour events of years past – to the inimitable 2005 Pontiac Aztek (famous more for its fictional owner than its performance), this pack has something for every kind of car fan. Forza Motorsport 6 is the only game where players can drive last year's Rolex 24 Hours of Daytona winner on the recently remodeled Daytona International Speedway.

Porsche, Jaguar continue dominance in 2015 JD Power APEAL study

The top of JD Power's 2015 APEAL Study has not changed much in the last year. Porsche remains No. 1 with Jaguar nipping at its heels, although both premium brands saw their overall score fall compared to 2014. For those that need a refresher, the APEAL Study looks at how "gratifying" a vehicle is to own and drive, rating cars and brands on a 1,000-point scale. The industry average for 2015 has increased from 794 to 798, while the total number of automakers that finished above the curve increased from 16 to 20. While Porsche and Jaguar finished at the top, their scores dropped eight and seven points, respectively, to 874 and 855. The top "non-premium" brand was Mini, which scored an impressive 825, up from 795. If the BMW-owned British marque is still a bit too premium for your tastes, last year's non-premium winner, Hyundai, did climb five points and is this year's runner up. At the opposite end of the scale, Smart sits at the very bottom of the rankings, with a score of 683 (it didn't appear on the 2014 rankings). Fiat also dropped, from fourth worst in 2014 to second worst in 2015, despite the 500 being named most appealing city car. Subaru made an impressive climb, from third worst to seventh, falling just 10 points shy of the industry average and two points south of the non-premium average. In the individual vehicle segments, eight brands earned multiple awards, with Ford, Chevrolet, and Porsche earning three apiece. Surprise segment victories included the new Ford Expedition, which beat out Chevy's popular Suburban. The Infiniti QX80 bested the likes of the Cadillac Escalade and Range Rover for best large luxury SUV, and the Dodge Challenger beat its muscle car rivals from Ford and Chevy. Most of the victories, though, were quite predictable. The Mazda6 and CX-5 took wins for the midsize sedan and compact SUV categories respectively, while the Volkswagen Golf captured the compact car win. The Ford F-150 won the large pickup category, while the Porsche Cayman was named most appealing compact premium sporty car. Check out the official release on the 2015 APEAL Study, available below, from JD Power. 2015 U.S. APEAL Study Results The latest safety-related technologies are among the drivers of customer satisfaction with new vehicles, according to the J.D. Power 2015 U.S.