2009 Subaru Impreza on 2040-cars

Auto blog

2015 Subaru Outback wading into NY show fray

The current-generation Subaru Outback was never going to win any beauty contests with its blend of rugged SUV looks and station wagon design. Still, it's found lots of fans - even five years after its launch, the Outback was Subaru's second-highest selling model in 2013. With the reveal of the next-generation 2015 Legacy at the Chicago Auto Show, it should be no surprise that Car and Driver says Subaru will reveal the next Outback at the New York Auto Show in April.
If previous generations are any indication, the next Outback will likely borrow liberally from the new Legacy, including its platform and engines. In addition to its five-door, station wagon design, the Outback will almost assuredly feature added body cladding and a higher ride height than the Legacy. Subaru's big push with the new Legacy will be to improve interior quality and comfort with liquid-filled engine mounts, an acoustic glass windshield, increased sound deadening, new infotainment systems and new safety tech. All of these will probably appear in the Outback as well.
After its rumored New York reveal, the 2015 Outback is expected to go on sale around the same time as the new Legacy in the summer of 2014.

Evo shakes down Subaru WRX STI on Swedish tarmac

The Subaru WRX STI has never let anyone question its intentions. With a gaping hood scoop up front, massive rear wing at the back and often found with gold wheels spinning all four corners at the ground, there was never anything subtle about this Subaru. The latest 2015 version is made up of many new parts, but the formula certainly hasn't changed. Evo's Henry Catchpole aims to find if it all still jives together on some misty, Swedish backroads in a new video.
Surprisingly, the movie eschews Evo's standard shtick of big, smoky powerslides in favor of a legitimate review of the new STI. However, this isn't Consumer Reports. As the screenshot above implies, Catchpole isn't afraid to chuck the car around a little and put two wheels off the road all in the name of testing the severe sedan's limits. He just puts an equal amount of focus into how it actually drives.
Autoblog's Steven J. Ewing fell in love with the Subie when he did our First Drive. Does Catchpole concur? Scroll down to watch the STI snaking through Sweden and find out.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt