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Subaru parent company celebrates 60th birthday

Fuji Heavy Industries, parent company of Subaru, celebrated its 60th anniversary on June 15. And while the company is largely known in the automotive world for its innovative all-wheel-drive cars, its history stretches far back before the days of symmetrical all-wheel drive, World Rally Blue and gold wheels.
FHI was founded, much like Germany's BMW, as an aircraft company. It went through a series of names before settling on its current title in 1953. And while its aerial successes were never quite as famous as Mitsubishi and its Zero, FHI did fly Japan's first jet-powered trainer. The same year, 1958 to be exact, it unveiled the iconic Subaru 360 minicar. While the 360 never quite caught on in the US (at least not with the fervor of the similarly laid-out Volkswagen Beetle), the small, affordable and simple Subie had a wide-ranging appeal across the island of Japan.
The rear-drive, rear-engined 360 was eventually joined by the 1000, Subaru's first front-engine, front-wheel-drive car. More importantly, the 1000 ushered in Subaru's use of a horizontally opposed engine. The Subaru Leone, which arrived in 1971, expanded on the 1000, by offering a combination we're all familiar with nowadays - all-wheel drive with a flat-four engine.

Prodrive builds new Isle of Man Subaru for record attempt

Prodrive have released photos of their new weapon for the Isle of Man TT Course. The three-time British Rally Champion Mark Higgins has set a number of records driving a Subaru on the famed Manx course throughout the years, and this time Subaru Technica International and Higgins are teaming up with Prodrive. Prodrive are famous for building Subaru's rally cars in the past, from 1990 to 2008, so the joining of forces gives the Isle of Man TT car an extra helping of motorsport magic. These days, Prodrive is also known for rally-prepared Minis and for building Aston Martin racing cars. They've had their share in giving UK-specification customer cars more power as well, along with creating a one-off, Subaru-based P2 sportscar to showcase their engineering skills and close ties with the Japanese manufacturer. This year's motorcycle event takes place on the treacherous 37-mile circuit in the end of May and early June. Past years' record drives have been especially memorable, and Higgins has been at it since 2011, first dipping under 20 minutes with a 19-minute, 56.7-second run five years ago – besting Tony Pond's 1990 laptime by over two minutes. The latest time for Higgins is 19 minutes and 15 seconds, so it will be interesting to see if the new car does it in less than 19 minutes. Related Video: Featured Gallery Subaru Prodrive Isle of Man Motorsports Subaru Racing Vehicles isle of man tt mark higgins road racing

Subaru teases Viziv concept ahead of Geneva

Subaru will be stocking its display at the Geneva Motor Show next month: The European debut of the Subaru Forester joins the world premiere of a diesel Outback with Lineartronic CVT and a display called Subaru 360 that showcases the "brand's history and future vision."
The genuine future-speak, however, is intended to be conveyed by the Viziv concept (click the image above to enlarge). This name "Viziv" is culled from the phrase "Vision for Innovation," and the "future-generation crossover" that bears the 25th-century name has been designed to be an embodiment of "enjoyment and peace of mind."
That's quite a holistic burden for just one crossover. In the more mundane world, the Viziv will suggest Subaru's new design and technology directions. Subaru has created a mini-site for the concept that will be updated during the show, but for now, it just lets us know that March 5 will be "the start of something exciting."