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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Choose the right tool | 2017 Subaru BRZ Performance Package Second Drive

There's something to be said for using the right tool for the job. It's not always possible, but you know that when you whip out the Vise Grips, deep down inside, it just feels wrong. There's satisfaction, joy, even dignity in using the proper instrument to execute a task accurately on the first try. Our attempt to wield the updated 2017 Subaru BRZ on Fuji Speedway last year were stymied by summer fog that rolled into the base of Mt. Fuji, reducing visibility to just a couple of car lengths. But it's an extremely fast circuit with a nearly mile-long front straight so even on a clear day, it's not the ideal venue for the BRZ. Which is why we accepted Subaru's invitation to take another go at it, this time at Circuito Guadix, an off-the-beaten-path track near Granada, Spain. (If you go, try the paella.) The Performance Package is the highest spec available on the chassis to date in the US, and that includes its Toyota and Scion brethren. The setup is exclusive to the BRZ line and has no Toyota counterpart. With a price of $1,195 on top of (and only available on) the $28,465 Limited trim level with a manual, it gets you a host of upgrades to its unsprung components, all of which would cost several times more if procured piecemeal in the aftermarket. Sorry, there are no power upgrades, save for the bump of five horsepower and five pound-feet of torque on manual-transmission 2017 models. The most noticeable of the enhancements are sharp, gunmetal-finish 17-by-7.5-inch wheels, inspired by the famed RS-Watanabe design that adorned Japanese touring racers of the 1970s. The extra half-inch of width accommodates larger Brembo brakes — four-piston calipers up front biting down on rotors that have grown by 0.95 inches in diameter and thickness to 12.8 by 1.18, and two-pot calipers pinching 12.4-by-0.79-inch rotors, up from 11.4 by 0.71, out back. These are the same brake dimensions as you'll find on the car Subaru still considers the flagbearer of its enthusiast lineup, the rally-ready WRX STI. Performance Pack BRZs are suspended by Sachs ZF dampers and incur a weight penalty of just 20 pounds over the Limited. The Series.Yellow seen here takes all the goodies of the Performance Package and adds exclusive yellow paint that Subaru is quick to point out is entirely different from the yellow that appeared on the 2015 Scion FR-S Release Series 1.0. We'll concede that it's less boy-racer, but only slightly.

2016 Subaru BRZ and STI get Hyper Blue for new limited special editions

Blue fits as well on a fast Subaru as red does on a Ferrari or silver on a Mercedes-Benz. The color just clicks somehow with the Japanese automaker's performance models, and apparently the company knows it. This fall for the 2016 model year, the BRZ and WRX STI are getting new Series HyperBlue limited editions with an exclusive cerulean shade as the major selling point. Pricing is being held until closer to launch. Limited to 500 units, the 2016 Series HyperBlue BRZ is a follow-up to 2015's Series Blue edition. Hyper Blue looks to be a much lighter shade than Subaru's famous WR Blue, but the new color is still fairly attractive. The tone covers the entire exterior but is contrasted with black for the 17-inch wheels, badges, and mirror covers. The exclusive hue is carried inside too for the seat bolsters, headrests, stitching, door trim, and a mix of blue and black leather on the steering wheel. So if you're in, you're all-in. All BRZs get some other tiny tweaks for the new model year, too. A rearview camera is now standard, and Subaru's upgraded 6.2-inch Starlink infotainment system is available. More power is rumored as part of a more thorough refresh for the 2017 update. With production limited to 700 units, a few more Series HyperBlue editions of the 2016 STI are going to be on the street. Although, there aren't as many tweaks for them. Of course, the new color covers the outside, and it's also offset with black on the 18-inch BBS wheels, badges and mirror caps. Blue stitching brings the color into the interior, and Subaru's seven-inch navigation system with a nine-speaker stereo is standard for this version. Related Video: SUBARU TO OFFER LIMITED EDITION SERIES.HYPERBLUE BRZ AND WRX STI MODELS Limited to 700 WRX STI & 500 BRZ BRZ receives upgraded SUBARU STARLINK® Multimedia Rear Vision Camera now standard on BRZ Exclusive Hyper Blue exterior paint and interior trims Cherry Hill, N.J. - Subaru of America, Inc. has announced the 2016 Series.HyperBlue limited edition available exclusively on BRZ and WRX STI models. As a follow up to the 2015 Series.Blue BRZ, the 2016 Series.HyperBlue cars feature exterior paint in Subaru's exclusive Hyper Blue with matching interior trim. Production will be limited to 700 WRX STI and 500 BRZ cars for the United States. Vehicles will go on sale this Fall.