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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

Subaru axes WRX and STI in UK

Auto Express reports Subaru will stop selling the Impreza, WRX and WRX STI in the UK starting next year. A spokesperson with the company said Subaru has been evaluating the Impreza and its performance in the UK for the past year and has finally decided to pull the plug. That means all of the model's performance iterations will also drop off of dealer lots, including the WRX and the STI. The unnamed spokesperson said Subaru UK currently has no plans to to bring more stock of either model once the current supply sells out. That means buyers in the UK have until around early summer 2013 to get their hands on an STI.
The move comes in response to slow demand, which has trickled off in the face of competition that best the machine in terms of refinement, performance and emissions. Moving forward, the automaker says it will focus its sales efforts on models like the XV Crosstrek, Forester and Outback, as well as the company's new BRZ sports coupe.

Day 1: Arrival in Buenos Aires | Subarus in South America

I'm writing this at 1:00 AM on Tuesday from my hotel room in Buenos Aires, Argentina. I've had maybe three hours of sleep since I woke up on Sunday morning. As the locals say, estoy agotado. But I'm also stoked. Because later today, I'll be in Patagonia. Holy crap. As senior producer Chris McGraw explains in the video above, getting to Patagonia is no easy task. We flew from Detroit to Atlanta (two hours), and then Atlanta to Buenos Aires (ten hours). Rather than continuing right away, we met up with the rest of our group of automotive journalists and Subaru reps, explored the city a little, and had a lovely dinner. It's funny, neither Chris or I have seen a single Subaru on the trip just yet, but that'll all change tomorrow when we meet our fleet of Crosstreks, Foresters, and Outbacks in El Calafate. I'm really excited to share this whole experience with you, day by day. Be sure to follow along on social media – Chris and I will be posting to Autoblog's Facebook, Twitter, and Instagram channels. We'll have some bonus stuff on our personal accounts (@stevenewing and @thequikdraw), too. Subaru Crossover Off-Road Vehicles Videos patagonia autoblog in patagonia