2006 Subaru Impreza Wrx Sti Aspen White Low Miles 460hp on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru Indiana plant to stop building Toyota Camry

Subaru may be set to end production of the Toyota Camry at its Lafayette, IN facility by 2017, according to a report from the Louisville Journal-Courier and a CBS affiliate in Columbia, South Carolina. Speaking to the plant's Executive Vice President Tom Easterday, the whole affair sounds like a done deal.
"Based on changes in Toyota's production plans, they have decided that the award-winning Camry production contract will not be renewed," Easterday said. Easterday was quick to emphasize that just because Camry production would end, doesn't mean jobs will be lost. "There will be no loss of jobs at SIA as a result of this," he said, before adding that the loss of Camry production will have no impact Subaru's $400 million investment to ready the plant for Impreza production in 2016. That said, adding a promised 900 jobs may take longer than originally planned, as Camry production staff are set to be retrained on Subaru production.
SIA currently has the capacity to produce 100,000 Camrys per year, and began production of the family sedan in 2007 alongside production of the Subaru Outback, Legacy and eventually, the soon-to-be-discontinued Tribeca.

Day 2: We made it to Patagonia | Subarus in South America

We made it. After Monday's layover in Buenos Aires on Tuesday afternoon, Chris McGraw and I landed in El Calafate, Argentina – right smack in the middle of Patagonia. The Andes mountains were to our west, open plains and lakes cut by glaciers to our east. McGraw and I settled inside a Subaru Outback, and with big smiles on our faces, high-fived as I said the words, "Dude... We're in f*cking Patagonia." Our official adventure starts today, where we're driving a number of Subaru crossovers on all sorts of terrain, visiting glaciers that are larger than most American cities, and taking in some of the most scenic landscape I've ever laid eyes on. Crosstreks, Foresters, and Outbacks will get us to our next destination, and we'll have a full recap of the day's activities for you tomorrow morning. Be sure to follow along with us on social media – Autoblog's Facebook, Twitter, and Instagram will provide more insights into our journey. Of course, both Chris and I will be posting individual impressions from the journey, so follow us, too (@stevenewing and @thequikdraw). In the meantime, get an idea of our epic surroundings in the video above.