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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Subaru readying special-edition BRZ

Another week coming to a close brings another rumor of a potential hotted-up version of the Subaru everyone wants to turbocharge, the BRZ.
A fresh rumor out of the Car and Driver offices makes the claim that a new, special-edition BRZ model will be offered up within the next few months. Word is that the new model will not get similar upgrades to the recent BRZ tS (seen above) for the Japanese market, meaning we're likely in for a cosmetic update instead of a functional one.
The looks of the tS could still be in the cards, however, meaning swapped-out lip spoiler, wheels and even STI badging might be on the way.

Man posts dashcam video of epic crash over cliff

YouTube user TurboFoz uploaded dashboard camera footage Monday of a terrifying crash that occurred last year as he was driving the popular Angeles Crest Highway in California. Last January, TurboFoz was zipping through the San Gabriel Mountains in his 2004 Subaru Forester XT. The engine sound was so alluring, TurboFoz opened up his Forester in the tunnels that dot the scenic highway for the full effect. "As an auto enthusiast, when you have a nice relatively fast car with a loud exhaust you tend to like tunnels," he wrote. "They make your exhaust sound that much better, sort of like singing in the shower." What he didn't know was that the road curved sharply just outside of one of these tunnels. A bystander tried to wave him down, but TurboFoz wasn't sure why the man was signaling to him. It was only when he saw the angle of the road up ahead that he realized the man was trying to tell him to slow down. He applied the brakes, but it was too late. The Subaru slid across the road and tumbled off the cliff. He rolled several times before coming to rest on a large drainage pipe jutting from the steep mountainside. If it wasn't for that small ledge on the sheer cliff the accident could have been much worse. "It was the only horizontally level piece on an extremely steep sloped hill," he wrote. "Had I spun off a few feet before or after, I'd be dead. TurboFoz says driving too fast on an unfamiliar road cost him his beloved Subaru and almost his life. Luckily TurboFoz was unhurt, but unluckily his beloved Forester was a total loss. TurboFoz hopes he can save other enthusiasts from the same, or worse, fate. "This is a reminder to be safe, pay attention and KNOW THE ROAD before you try to have "fun" on it," he said. "I failed on all 3 of those accounts and it nearly cost me my life. I've more than learned my lesson and would hope some others do by my example." News Source: YouTube Subaru Driving Ownership Safety Autoblog Minute Videos