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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Xcar rates AWD vs. FWD vs. RWD

With snow and ice blanketing large swathes of the United States over the past few weeks, commuting hasn't been easy. Among some drivers, there's an ongoing debate about how much all-wheel drive really helps when it gets slippery and whether rear-drive is as bad in slick conditions as many people think. Xcar Films puts some of those beliefs to the test in its latest video by showing off three very different cars taking on a trio of low-grip challenges. Xcar's picks for the test include the fairly plebeian, all-wheel drive Subaru Impreza, the somewhat plush, rear-drive BMW 120d and the sporty, front-drive Renault Megane RS 275 Trophy. Things start out easy with a hydraulic plate forcing the back end out on a wet skid pad. From there, the tests get really interesting with a slalom on simulated ice, and the cars finish with a high-speed cornering challenge through a soaked turn. While an obvious winner emerges in the end, keep in mind this is hardly a scientific test of grip. For better accuracy, all three vehicles should be wearing identical tires, and the same driver should be behind the wheel of each one. Still, Xcar's examination is a fun chance to see how vehicles react when things get slick. News Source: Xcar Films via YouTube BMW Subaru Renault Driving Safety Videos xcar renault megane xcar films renault megane rs

2015 Subaru WRX STI

In December, I put the 2015 Subaru WRX through its paces along some incredibly challenging roads in northern California, and to say I walked away impressed wouldn't really do my feelings justice. Say what you will about the way it looks, the new 'Rex is an awesome car, full stop. When it comes to all-weather sports sedans that won't break the bank, it's very tough to beat the WRX.
But then there's its big brother - the STI. The winged wonder. The rally superstar. The car that, to many - and to me - represents all that is right in the world of dirt-and-gravel thrills. Sharp as the WRX has always been, the hardcore STI model has always been a little bit sharper. But in recent years, that hasn't always been a good thing. What I've liked most about the WRX is the fact that it's not an always-on attack missile - it can be forgiving, easy to drive, and if I'm honest, reasonably comfortable. Because of that, in the WRX/STI debate, I've preferred the former for daily driving activities. I've always had a thing for That Wing, but in the outgoing car, the STI was never really far and away a more rewarding car to drive, and it offered exactly zero upgrades in terms of comfort or refinement.
The 2015 WRX is easily the finest example of Subaru's hot hatch sedan to date. But what happens when you try to turn the dial past 11? I headed back to NorCal, including a stop at the historic Mazda Raceway Laguna Seca, to find out.