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A mighty Outback breaks ground at Subaru's new USA HQ

Subaru is getting down to business at its new American headquarters. Announced just a year ago, the Japanese automaker just broke ground for construction of the new facility. And though it's moving from its existing location, the company is staying in New Jersey just as it has for nearly half a century now. The new facility is being built in Camden, opposite Campell's headquarters in a development spearheaded by the soup company. As part of the project, Subaru will relocate its current offices from Cherry Hill and Pennsauken to the new Camden headquarters, which will accommodate over 600 employees in one building with 250,000 square feet and another with 83,000 – more than double the size of its current headquarters. The distribution and training center, however, will stay put in Florence, NJ. The $118 million project is earmarked for completion by the end of 2017. The groundbreaking ceremony took place yesterday in front of an array of historic Subaru models. The earth itself was moved by a specially prepared yellow Outback wagon with a plow attached to the front. Subaru's decision to remain in Jersey comes in stark contrast to Mercedes' move out of the state and down south to Georgia. Other automakers with their North American headquarters in New Jersey include Volvo in Rockleigh, Mitsubishi (ironically) in Swedesboro, BMW in Woodcliff Lake, and Jaguar Land Rover in Mahwah. SUBARU OF AMERICA BREAKS GROUND ON NEW HEADQUARTERS IN CAMDEN, NJ Cherry Hill, N.J. - Subaru of America, Inc. today broke ground on its future home in Camden, NJ. The company plans to develop an all-new $118 million corporate headquarters in the city, and in doing so, maintain its corporate headquarters in New Jersey as it has for approaching 50 years. The automaker's new headquarters will be located adjacent to Campbell Soup Company's world headquarters. The Subaru of America campus will be the first new corporate headquarters in Knights Crossing, a master plan urban town center community, being developed by Brandywine Realty Trust. The ground-breaking ceremony featured a display of historic Subaru vehicles from the company's 50 years in the Delaware Valley, as well as a unique earth moving/groundbreaking ceremony conducted by a specially-produced Subaru Outback with an attached plow. Thomas J.

2017 Subaru Forester has new face, better EyeSight, torque vectoring

The Forester was Subaru's best-selling vehicle in the US last year, and holds that title so far in 2016. With stiff competition in the crossover segment, though, Subaru isn't resting on that success. A refresh to the Forester for the 2017 model year adds more tech, and updated face, and a quieter interior. Plus you can now get torque vectoring on the 2.0-liter turbo, just like in the Impreza WRX and STI. The updated Forester arrives at dealerships in July. Most significant among the updates is a an upgrade to Subaru's Eyesight safety system. Eyesight uses two cameras in the windshield to read the road ahead and provide emergency braking and adaptive cruise control. With the new model year the system now uses color cameras with a winder and longer field of view. The tech suite includes Lane Keep Assist, and higher trims benefit from additional improvements like High Beam Assist, Steering Responsive Headlights, and Reverse Automatic Braking, which can automatically stop the CUV if it detects an obstruction behind the car. The 2017 Forester's design tweaks are minor but attractive. The new grille features horizontal bars, and the updated front fascia for naturally aspirated models has a larger body-color section around the air dam. The headlights feature C-shaped LED running lights, too. Riding in the Forester should be quieter thanks to thicker door glass, new seals, additional under-floor insulation, and an acoustic glass windshield. There's also a redesigned steering wheel, and it's even heated on the Touring trim. Customers can still choose between a 170-horsepower naturally aspirated 2.5-liter four cylinder or a 250-horsepower 2.0-liter turbo four. Subaru worked some engineering magic on the 2.5 and upped the fuel economy 26 miles per gallon city, 32 mpg highway, and 28 mpg combined – gains of 2 mpg city and 1 mpg combined. Subaru's venerable all-wheel drive layout also now includes Active Torque Vectoring on the Forester 2.0XT Touring with EyeSight for even sharper handling. Related Video: 2017 SUBARU FORESTER OFFERS ADVANCED SAFETY FEATURES AND GREATER COMFORT AND PERFORMANCE April 14, 2016 New Driver Assist Technology Improved MPG Upgraded Comfort and Style Turbo Model Now Features Torque Vectoring Cherry Hill, N.J. - Subaru of America, Inc. today announced a comprehensive update to the 2017 Forester including revised styling, new driver assist technology, more interior comfort, enhanced driving performance, and better fuel economy.

Subaru to stop building Camry for Toyota in the US

It was back in 2007 that Subaru of Indiana Automotive, under contract from Subaru minority shareholder Toyota, built the first Toyota Camry at its plant in Lafayette, Indiana. Rumblings of the end of that contract work have been around for a while, as Subaru talked of expanding capacity to build more units and add a line for the Impreza, and Toyota talked of moving Camry production to its Georgetown, KY plant. The news was official internally last November when SIA Executive Vice President Tom Easterday told the Louisville Courier-Journal that Camry production would end. Now, Automotive News reports that both automakers have admitted publicly that the end will come in 2016.
SIA currently has a 170,000-unit capacity devoted to the home-brand Legacy and Outback models, while a $400-million expansion increases that to 300,000 units to prepare the facility for Impreza production in two years. Freeing up the 100,000 units of production devoted to the Camry means a 400,000-unit capability, which is far more than Subaru needs at the moment, but the Toyota exit will allow it to expand any way it sees fit. Subaru has said it will absorb the workers on the Camry line and no jobs will be lost, the mayor of Lafayette saying the development could change the timetable for the expansion.