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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

2015 Subaru WRX gets down and dirty

Looks rarely tell the whole story. We'll admit to being a bit let down by the Subaru WRX and its rather conservative appearance - where were the gold wheels and the spoilers? Hatchback? World Rally Blue? But after seeing it in this video and hearing that signature, throaty growl while this red example drifts and slides around dirt roads, we're starting to get more excited.
While the growl is the main reason for watching the clip below (you should do that now), Subaru has also thrown in some information about the improved suspension, and increased power. Learn along with us, below.

Subaru Viziv GT gears up for Vision Gran Turismo action [w/video]

Ever wonder what it would look like if Subaru made a big brother to the BRZ, maybe to take on the Nissan GT-R or Japan's Super GT series? (Well, the BRZ already competes in the GT300 class, but we're talking about the GT500 major leagues here.) Wonder no more, car fans, because it'd probably look something like this. Only it's not a road car, and it's not a racecar. It's the latest addition to the growing roster of Vision Gran Turismo concepts for GT6.
Borrowing on the design theme put forth by the Viziv concept that debuted at the 2013 Geneva Motor Show and the Viziv 2 concept showcased the following year, the Viziv GT Vision Gran Turismo is envisioned as a racing machine. Its hypothetical hybrid powertrain pairs a 2.0-liter boxer four, turbocharged and direct-injected, to a trio of high-output electric motors to deliver a claimed 591 horsepower and 593 pound-feet of torque.
Carbon fiber construction helps offset the weight of the motors and batteries to keep the hybrid racing shooting brake down to a theoretical 3,000 pounds, with competition-spec aero to keep it glued to the track. Gamers will be able to download it directly in the game as part of the latest update, but you can scope it out right here in the image gallery above and the video and press release below.