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Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

Subaru details BRZ tS, stops short of full-on STI

Fans of the sweet-handling Subaru BRZ awaiting some performance enhancements got their hopes up earlier this month when parent Fuji Heavy Industries dropped some teasers hinting at an apparent STI version, but as was subsequently suspected, the model in question - now revealed in full - stops short of being a full-on STI model.
What we're looking at here is the new Subaru BRZ tS, which incorporates a series of enhancements but leaves the engine alone. Available exclusively in the Japanese Domestic Market, the BRZ tS package includes a thicker driveshaft, a front lip spoiler, Brembo ventilated brake discs packed inside 18-inch wheels and a smattering of STI logos inside and out. STI has also upgraded the suspension components, retuned the stability control and exhaust note and enhanced the interior with some carbon and Alcantara touches. An additional GT package includes further upgrades, most noticeably the giant rear wing (made of carbon fiber) shown above, black-painted alloys and Recaro bucket seats.
Only 500 examples of the BRZ tS will be offered in Japan, with no more than 250 of those outfitted with the supplementary GT package. Here's hoping Subaru gives us a taste on this side of the Pacific as well - or better yet, maybe they'll quit joking around and give us the full-on STI already.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.