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Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Subaru Viziv-7 Concept | Autoblog Minute

Subaru showed off it's truly-American sized three-row SUV at the 2016 LA Auto Show. Subaru SUV Autoblog Minute Videos Original Video autos subaru viziv-7 concept

Subaru WRX STI EJ20 Final Edition a Japan-only goodbye

Just before Subaru stopped selling the WRX STI in the UK and Continental Europe, the automaker released 150 examples of a WRX STI Final Edition for the UK. Now that the Japanese-market WRX STI is about to give up its 2.0-liter EJ20 flat-four engine, the company's repeated the gesture. Subaru will produce 555 of the WRX STI EJ20 Final Edition for buyers in Japan, celebrating the motor that's served for 30 years in turbo and non-turbo forms in a bag of Subie models ever since it found a home in the 1989 JDM Legacy sedan. We'll guess the production figure recalls Subaru's blue and yellow World Rally Championship livery when State Express cigarette brand 555 sponsored the multiple-championship-winning team from 1993 to 2004.  This take on the turbocharged EJ20 rocks 304 horsepower and 311 pound-feet of torque. Those aren't output numbers to make a statement, seeing as they're less than the 325 horses and 318 lb-ft in the special edition WRX STI S208 from two years ago, and the 320 hp and 320 lb-ft in the S207 from four years ago, both with the same EJ20 engine. The Final Edition does get engine tweaks like mass-balanced pistons, upgraded clutch and flywheel, and a plaque reading "EJ20 Final Edition." Power's sent through a six-speed manual to four 19-inch, gold BBS wheels held back by Brembo brakes. As the automaker did with the S208, the EJ20 Final Edition will only be available through via a lottery application on a local Subaru site between Oct. 24 and Nov. 11, priced at JPY4,521,000 ($41,620 U.S.). After that, orders for other versions of the WRX and STI with the 2.0-liter will only be taken until Dec. 23, 2019. As the WRX STI endgame continues, we're left to wonder what's headed this way in the next-generation model. The EJ25 2.5-liter boxer-four specific to our market will bow out, but competing narratives suspect larger and smaller engines could replace it. At least one report thinks the Levorg wagon's 1.8-liter turbo might power the next WRX — our WRX currently uses the FA20 2.0-liter with 268 horses, and a report from August predicts the next WRX STI to get a more powerful FA20 with 315 horsepower. The new-gen sedan is expected to bow next year before launch in 2021.