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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

2018 Subaru Forester joins the black-out bandwagon with Black Edition

People apparently love black-painted trim. Nissan, Chevrolet, and Honda have all recently offered special-edition packages to ditch chrome and color-coded parts for the dark hue, and Subaru is the latest to join the party. Its offering comes in the form of the 2018 Forester Black Edition. The package is only available on the 170-horsepower, naturally aspirated, Forester 2.5i Premium. It also costs an extra $1,150. For that money, you get the following in the eponymous color: 18-inch wheels, fog light trim, badges, mirror caps, and the grille. Inside, the interior is also black. The steering wheel and shifter are leather-wrapped, and the upholstery is cloth with faux leather bolsters. The package isn't all aesthetics, though. It also comes with steering LED headlights and paddle shifters for the CVT, allowing the driver to pick from six preset ratios. The latter feature was previously exclusive to the turbocharged Forester 2.0XT. The package also comes on the heels of the 2018 model introduction. There aren't many notable updates to this year's Forester, however. All trim levels except Touring increase in price by $200. All Touring models jump by $1,795. The Touring's large price jump comes with now-standard reverse automatic emergency braking and high-beam assist. The 2.0XT Touring also now has torque vectoring similar to that in the WRX line. Related Video: Featured Gallery 2018 Subaru Forester Black Edition Image Credit: Subaru Subaru Crossover Economy Cars

Subaru comes out on the right side of history, stands up against Indiana law

Well, I may as just get it out there straight up and let some percentage of you dear readers take your shots in the comments below: I find Indiana's new "religious freedom" law that opens the door to discrimination against gay people to be reprehensible, along with all the other laws across the country that do the same thing but with different wording. So I was thrilled today when Subaru, which has a plant in Lafayette, IN, came out and said it finds the new law pretty awful too. The statement, issued by Michael McHale, the company's director of corporate communications, says that while the company recognizes that each state gets to decide its own laws, the automaker does "not agree with any legislation that allows for discrimination, or any behavior or act that promotes any form of discrimination. Furthermore, we do not allow discrimination in our own operations, including operations in the state of Indiana." Although McHale told Autoblog Subaru is not considering leaving Indiana, the newly passed legislation has prompted others to say they want to take their business elsewhere. The NCAA said Monday it is taking a look at the law and trying to determine if it will be able to continue holding large sporting events in the state, according to ESPN. In a piece in The Washington Post, Apple's Tim Cook warned that these kinds of laws are being passed in dozens of states across the country and they are bad for business. He spotlighted one proposed law in Texas that would strip pension benefits from clerks who issue marriage licenses to gay people, even if the Supreme Court declares gay marriage legal. "Opposing discrimination takes courage," he wrote. "With the lives and dignity of so many people at stake, it's time for all of us to be courageous."