2009 Forester Xt, Auto, 2.5l Turbo, Awd, Moonroof, Cd Changer, 45k Miles on 2040-cars

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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

2015 Subaru Legacy spills out ahead of Chicago

Subaru has been one of the industry's hottest automakers, recording record sales month after month. Those handsome figures have come largely on the backs of its crossover lineup, however - models like Forester, Outback and XV Crosstrek have been carrying all the water. The Japanese marque has seen less noteworthy performance out of its midsize sedan, the Legacy, but a new one is slated to be revealed later this week at the Chicago Auto Show, and it hopes to improve the company's family sedan fortunes.
Leaked here in these first photos, the 2015 Legacy picks up some cues from the brash Legacy Concept revealed at the 2013 Los Angeles Auto Show, but it loses some impact and gains a pair of rear doors versus the showcar. There's little new visual ground broken, but the overall look is more harmonious than its balloon-fendered predecessor. As is often the case, it has features that make us think of other cars, but overall, it looks to be a handsome (if conservative) design. We particularly like the sleeker roofline and the bold front grille treatment - the latter will likely serve well as the face of the next Outback.
Subaru has traditionally offered function-over-form interiors, and while the new dashboard remains visually staid, it looks to have picked up a number of nice new features, including improved HVAC controls, a new steering wheel and freshened touchscreen navigation system.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.