2006 Subaru Forester X L.l. Bean Edition Wagon 4-door 2.5l In White on 2040-cars

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Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

Subaru beefs up new Exiga Crossover 7 in Japan

While we wait for Subaru to roll out a replacement for the troubled Tribeca crossover here in North America, in other markets the Japanese automaker continues to introduce other wagons of varying heights and capacities. Like the Levorg wagon offered in Japan and soon to be introduced in Europe, or the new Exiga Crossover 7 announced for the company's domestic market. We first caught a glimpse of the Exiga in concept form way back at the 2007 Tokyo Motor Show, and the seven-seat wagon entered production the following year. What sets this version apart is its higher stance, transforming it into a pseudo-crossover in similar fashion to how the Outback transformed the Legacy or the XV Crosstrek builds upon the Impreza. It's based on the same platform as well, and retains the existing Exiga's seven-seat cabin, with three rows of seating that fold down to make the interior volume adaptable to whatever needs might arise. The crossover version also rides higher on 17-inch wheels, with reinforced lower bodywork, a larger front grille and roof rails to give it a more rugged look. Power comes in the form of a 2.5-liter boxer four, mated to a continuously variable transmission and driving 171 horsepower to all four wheels in typical Subaru style. Fuji Heavy figures it will sell around 600 of these every month in Japan, but it looks unlikely to export it to other markets - least of all our own. Jacked up and ruggedized though it may be, our sources at Subaru tell us this vehicle is too small to have anything to do with the Tribeca replacement we've been waiting for and which promises to be a fair bit larger to suit American tastes. (Google-translated) Subaru new "CROSSOVER 7 (crossover Seven)" released April 16, 2015 Fuji Heavy Industries, the crossover model "CROSSOVER 7" of the new genre of "urban SUV x multiplayer car" (official name: "EXIGA CROSSOVER 7") the will be released today. CROSSOVER 7, the interior and exterior that incorporates elements of fashion and authentic SUV, all-weather AWD performance of Subaru unique, combines the 7-seater of packaging full of airy, is the new crossover model. You can also use in a variety of applications, and new proposal as "7-seater SUV" to achieve an active lifestyle.

Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.