2004 Subaru Forester Xt Wagon, 5 Speed, Rare Java Black Pearl on 2040-cars

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2015 Subaru WRX and WRX STI configurator comes online

Subaru fans, get your clicking fingers ready - the configurator for both the 2015 WRX and the WRX STI are live on the company's consumer website.
With three trims of the standard WRX and two of the WRX STI available, customers can price out their ideal rally rocket. Aside from choosing a trim level, there's not a whole lot for dreamers to do here. A single interior trim (black) can be paired with a decent spectrum of colors. Each trim level only comes with one optional package, which ranges from $2,000 to $2,500 and includes some combination of navigation, a Harmon/Kardon stereo or push-button start. There are also a number of dealer-installed accessories available, as well.
Hop on over to Subaru's US consumer page, and start building your perfect road-legal rally car.

2015 Subaru Outback wading into NY show fray

The current-generation Subaru Outback was never going to win any beauty contests with its blend of rugged SUV looks and station wagon design. Still, it's found lots of fans - even five years after its launch, the Outback was Subaru's second-highest selling model in 2013. With the reveal of the next-generation 2015 Legacy at the Chicago Auto Show, it should be no surprise that Car and Driver says Subaru will reveal the next Outback at the New York Auto Show in April.
If previous generations are any indication, the next Outback will likely borrow liberally from the new Legacy, including its platform and engines. In addition to its five-door, station wagon design, the Outback will almost assuredly feature added body cladding and a higher ride height than the Legacy. Subaru's big push with the new Legacy will be to improve interior quality and comfort with liquid-filled engine mounts, an acoustic glass windshield, increased sound deadening, new infotainment systems and new safety tech. All of these will probably appear in the Outback as well.
After its rumored New York reveal, the 2015 Outback is expected to go on sale around the same time as the new Legacy in the summer of 2014.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.