2004 Subaru Forester Xt Wagon 4-door 2.5l on 2040-cars

Auto blog

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Here's the story with the Chicken Tax

Quiz America's auto enthusiasts about the vehicles they most want to see in the US market, and for every one that doesn't respond with a French hot hatchback or some diesel-powered offering, there'd be at least three that ask for some small, imported pickup truck. That won't happen, though, and we have the Chicken Tax to thank. This damnable bit of legislation affixes a 25-percent tariff to any light truck not built in the United States. That's why Honda, Toyota and Nissan build all their trucks in the United States, and it's also why pickups like the foreign-built Volkswagen Amarok, shown above, or the long-rumored Mahindra pickup aren't offered here. Wired has the story on the roots of the Chicken Tax, including how one Japanese manufacturer got around it and even delivered a vehicle to one of our country's presidents. Head over and check it out.

Subaru details BRZ tS, stops short of full-on STI

Fans of the sweet-handling Subaru BRZ awaiting some performance enhancements got their hopes up earlier this month when parent Fuji Heavy Industries dropped some teasers hinting at an apparent STI version, but as was subsequently suspected, the model in question - now revealed in full - stops short of being a full-on STI model.
What we're looking at here is the new Subaru BRZ tS, which incorporates a series of enhancements but leaves the engine alone. Available exclusively in the Japanese Domestic Market, the BRZ tS package includes a thicker driveshaft, a front lip spoiler, Brembo ventilated brake discs packed inside 18-inch wheels and a smattering of STI logos inside and out. STI has also upgraded the suspension components, retuned the stability control and exhaust note and enhanced the interior with some carbon and Alcantara touches. An additional GT package includes further upgrades, most noticeably the giant rear wing (made of carbon fiber) shown above, black-painted alloys and Recaro bucket seats.
Only 500 examples of the BRZ tS will be offered in Japan, with no more than 250 of those outfitted with the supplementary GT package. Here's hoping Subaru gives us a taste on this side of the Pacific as well - or better yet, maybe they'll quit joking around and give us the full-on STI already.