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Subaru is America's third most off-roaded brand

When you think of iconic off-road brands, where does Subaru fall on your radar? Somewhere in the middle? Perhaps near the bottom? Don't worry, you're not alone. Until recently spending some time in Bend, OR, where we drove the all-new 2015 Subaru Outback, we never really pegged the Japanese automaker to be a highly lauded brand among off-road enthusiasts, despite many of the company's products actually being quite capable when the going gets rough.
But the data says we're wrong. According to a 2013 J.D. Power study, Subaru vehicles have some of the highest use off road compared to other brands - of course "off road" here just means anything not on a paved road, so even gravel trails and tame two-tracks count in these statistics. Nearly 29.5 percent of its cars are used on trails and dirt roads, with only the Ram and Jeep brands besting that statistic, at 30.2 and 31.0 percent, respectively. Said another way, Subaru sold 424,683 vehicles in the US in 2013, meaning that some 125,281 saw off-road use. Mainstream brands like GMC, Ford and Chevrolet all trail Subaru, and even Land Rover comes in at less than 20 percent.
Some 34.7 percent of Outbacks are taken off paved roads, according to J.D. Power data.

BTW: Subaru's SHARC won the 2012 Design Challenge

Part of the festivities that encompass the LA Auto Show is the annual LA Design Challenge. This year's winner was the Subaru Highway Automated Response Concept, or SHARC. It envisioned automated, zero-emission highway patrolling.
The 2012 edition of the challenge was to envision the future of highway patrol in the year 2025. The goal was to conceptualize a vehicle that would account for the needs of "dynamic urban environments." In addition to Subaru's participation in the contest BMW, General Motors, Honda and Mercedes-Benz, all took part in the challenge.
The SHARC is essentially a law enforcement land-drone. It is entirely automated and runs on renewable energy. Subaru envisioned a future where the Hawaiian Islands are connected to each other by a large highway system. Such an expansive area would require considerable manpower to patrol. The concept of an autonomous patrol vehicle would eliminate the need for a good number of full-time personnel.

2016 Subaru WRX: Is this successor worthy of the crown?

I was leasing a 2012 Subaru WRX, a car I had wanted since forever. When the lease was up, I decided to trade it in and get another WRX, a 2016 model. Now that I've put over 7,500 miles on the new one, I can offer a fair comparison of the previous-generation model and newest model. While the basic DNA is the same – turbocharged boxer engine + symmetrical all-wheel drive – these cars look and feel rather different. Exterior The prior model WRX ran from 2008 to 2014. In 2011, though, Subaru upped the ante by giving its rally-inspired baby a widebody look similar to the STI variant. The WRX was offered as either a sedan or a hatchback. I opted for the hatchback version because of the extra cargo space, and I felt it looked better than the sedan. I loved the look of this car, especially in the classic World Rally Blue paint. The flared fenders, hood scoop, and quad exhaust tips made for one aggressive-looking machine. It definitely stood out from the crowd. The new model, on the other hand, introduced in 2015, is only offered as a sedan. It blends into the crowd for the most part, but I think the front end looks great and the side profile looks sleek. At the rear, Subaru did a nice job with the stainless steel exhaust tips versus the old model's unfinished tips, but the taillight design is nothing special. The low-profile trunk spoiler is a nice touch. The 18" wheels on the Premium and Limited models look sharp, though they're a bit on the heavy side. Interior The previous generation WRX was criticized for its spartan interior, but I didn't mind it. I liked the simplicity. Everything was easy to use, whereas newer cars have a bit of a learning curve with infotainment systems and whatnot. The red stitching and WRX-embroidered seats added some uniqueness to the car. The fit & finish weren't great, though. There was a rattling sound coming from the driver's side A-pillar that I had to fix. Subaru did a good job with the new model's interior. It feels more elegant than aggressive. The climate control knobs have a nice feel and weight to them, and the steering wheel is superb. There's a digital display on the gauges, a small screen on top of the dash, and Subaru's Starlink system for radio and phone. A back-up camera is standard and displays on the Starlink's 6.2" screen for 2016, which has been a surprisingly nice perk to have.