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Subaru to showcase five customized Levorg concepts at Tokyo Auto Salon

Last month, Subaru unveiled the Levorg concept at the Tokyo Motor Show, previewing what could be the next Legacy wagon. But that's not the end of the story for the concept car.
With the Tokyo Auto Salon - Japan's equivalent to SEMA - approaching next month, Fuji Heavy has announced five customized versions of the Levorg. One is being prepared by Subaru itself with a focus on luxury (including new alloy wheels and a burgundy interior), one by Subaru Tecnica International (with strut brace and aero kit) and one each by aftermarket Subaru tuners Corazon, Syms and Prova.
Subaru will also display a pair of racecars based on the BRZ: the Super GT300 version we've already seen and a new STI NBR Challenge racer aimed at the Nürburgring 24 Hours. Details in the press release below.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru Cross Sport Design Concept is a BRZ with a backpack

Sports cars are a notoriously tough sell over the long-term. Like convertibles, sales of even the best sports cars tend to be front-loaded in the first couple of years, at which point they drop off like a stone. That may serve to explain this mysterious two-door wagonback concept from Subaru, dubbed Cross Sport Design Concept.
While details aren't exactly thick on the ground, at first blush, this appears to be a higher-riding BRZ with a more utilitarian backpack. Reports suggest the rear-wheel-drive sports coupe's chassis is riding underneath, despite the fact that the Cross Sport is 2.6 inches longer overall. Assuming the chassis itself is basically unmodified and the 2.0-liter, flat, four-cylinder engine is untouched, this could be a very effective way for Subaru to increase its return on investment in the BRZ's underpinnings while generating a very cool (if niche) shooting brake model.
With the exception of a few bits of concept car frosting (wood-lined cargo bay floor, overly-detailed steroscopic camera mounts, slivered side mirrors, etc.), this thing looks production ready, and that's just ducky with us.