2001 Subaru Forester L Wagon on 2040-cars

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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

2018 Subaru Crosstrek still gets a manual transmission in the US

When Subaru revealed the next generation Crosstrek, known as the XV in Europe, at the Geneva show, the company only announced the inclusion of a CVT. Fortunately, American Crosstrek buyers will still have the option to operate a clutch and shifter for themselves. It even comes with an extra gear compared with the previous generation, for a total of six cogs. The 6-speed manual will be standard equipment on base and Premium Crosstrek 2.0i models. Subaru's offering of a manual will also allow drivers to make the most of the 152 horsepower the direct-injected 2.0-liter engine makes. However, if you do still desire an automatic option, the European CVT is available as an option on base and Premium trim. It's also standard on the Limited model. The CVT can be manually shifted, too, with seven set ratios to choose from. Only the CVT is available with Subaru's "X-Mode," which incorporates hill-descent control. Regardless of configuration, every Crosstrek comes with standard alloy wheels and a touchscreen infotainment system with Apple CarPlay and Android Auto. Moving up to Premium adds a leather-wrapped steering wheel and shifter, along with an option for a sunroof. The decked-out Limited model comes with LED headlights that illuminate corners, power leather seats, keyless entry and start, and a larger 8-inch infotainment screen. Subaru also offers various driver assists on different trims including the EyeSight system with adaptive cruise control, automatic emergency braking, and lane departure warning. Pricing for the Crosstrek hasn't been announced, but the model will arrive at dealers this summer and will be on display at the New York auto show. Related Video:

Subaru recalling 32K Imprezas for potential airbag fault

Following a preliminary evaluation by the National Highway Traffic Safety Administration in April 2015, Subaru is recalling 32,400 examples of the 2012 Impreza sedan and hatchback to repair the Occupant Detection System. The affected vehicles have production dates between April 21, 2011, and February 16, 2012. However, the WRX and STI are excluded from this campaign because they use a different part. The Impreza's problem concerns the front passenger seat's Occupant Detection System. In these models, the part uses capacitance to determine if someone is present and activates the airbag. According to the documents submitted to NHTSA (as a PDF), if the person sitting there uses a device plugged into the accessory outlet or touches an electrically grounded part like the metal seat adjuster, the ODS recognizes an increase in capacitance. It can then deactivate the airbag. Obviously, this could be a hazard in a crash, but there would be a warning light showing the safety device as off. To solve the problem, dealers will install a modified Occupant Control Unit. The initial investigation was prompted after 26 complaints to NHTSA about the ODS not working properly. In 2012, Subaru also issued a technical service bulletin that attempted to repair the issue. Related Video: RECALL Subject : Front Passenger Air Bag may not Deploy Report Receipt Date: JUL 01, 2015 NHTSA Campaign Number: 15V419000 Component(s): AIR BAGS Potential Number of Units Affected: 32,400 All Products Associated with this Recall Vehicle Make Model Model Year(s) SUBARU IMPREZA 2012 Details Manufacturer: Subaru of America, Inc. SUMMARY: Subaru of America, Inc. (Subaru) is recalling certain 2012 model year Subaru Impreza 4-Door and Station Wagon vehicles (except WRX/STI models) manufactured April 21, 2011, to February 16, 2012. In the affected vehicles, the Occupant Detection System (ODS) may deactivate if a front seat passenger operates a device that is plugged into the power outlet such as a music player or cell phone, or touches a metal part of the vehicle such as the forward/rearward seat adjuster lever. CONSEQUENCE: If the ODS deactivates, the front passenger air bag will be turned off and the front passenger air bag will not deploy in the event of a crash, increasing the risk of injury to the seat occupant. REMEDY: Subaru will notify owners, and dealers will replace the Occupant Control Unit with a modified one, free of charge. The manufacturer has not yet provided a notification schedule.